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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

Two nearly new 1987 Buick Grand National 'twins' found in garage after 30 years

Back in the '80s, a Buick Grand National could leave a lot of vehicles in its dust. The final, 1987 version of the menacingly styled performance coupe produced 245 horsepower and 355 pound feet of torque, and it was never designed to sit still, let alone for 30 years. But two low-mile Grand Nationals did just that. At the time, it was widely known that nothing like the Grand National would be built again, as the Regal platform would be moving to front-wheel drive. So a lot of buyers stockpiled Grand Nationals and rarer GNX versions with the idea of making a buck on them when they gained value. Some people even bought several. That's what happened to these two cars, recently unearthed from their slumber. Thirty years of storage has turned them into barn finds instead of showroom beauties, and they haven't exactly been flawlessly preserved. A story reported on gm-efi.com shows the cars – the "Twins," as they're called – parked side to side, the way they were laid to rest decades ago, with thick dust on them. Two enthusiasts, Shawn Matthews and William Avila, originally contacted the owner, who had posted them for sale on Facebook with a staggering $200,000 asking price. After inspecting the cars and confirming they were legit, the prospective buyers managed to strike a deal for an undisclosed sum. The story does say the seller was a bit eccentric, demanding money in hand before the cars could be touched at all, but the cars were eventually acquired and transported to a shop for desperately needed refurbishing. Time has caused the headliners on both cars to droop, and it's obvious all gaskets and fluids will need to be addressed, but both cars have extremely low odometer readings: One has 807 miles on the clock, while the other hasn't even reached 600. The car with a more miles was moved "once in a while," so clearly the original owner couldn't resist giving it a go while the other one slept. We couldn't've, either. Related Video: Featured Gallery Two Old Buick Grand Nationals View 12 Photos News Source: gm-efi.com via BarnFinds Auto News Buick Classics buick grand national grand national