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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

GM recalling 2013 Buick LaCrosse, Cadillac SRX over transmission software

The National Highway Traffic Safety Administration has issued recalls for the 2013 Buick LaCrosse and 2013 Cadillac SRX due to a problem with the software for the transmission controller. On about 27,000 SRX and LaCrosse models, the transmission could accidentally be shifted to Sport mode, which would reduce the amount of engine braking drivers experience.
NHTSA says this could increase the risk of a crash, but, fortunately, the required fix is simply an update to the software.
While we're on the subject of General Motors vehicle recalls, a small number (48) of compressed natural gas versions of the 2011 Chevrolet Express are also being recalled for a potential risk of fire or explosion. Yikes. Both official recall notices are posted below.

Opel readying Adam model with SUV cues

The Opel Adam, the microcar of General Motors' European subsidiary, has seen its sales cool significantly since it first hit the market in the United Kingdom and Europe, but a push is reportedly under way that just might be enough to get the stylish, little car moving again.
Using the Opel Adam Rocks Concept as a template, Opel will ruggedize the Adam, so that it might compete with the growing herd of city cars that sport SUV styling, like the Volkswagen Cross Up and Fiat Panda 4x4, according to a report from Automotive News Europe. Sporting a bumped-up ride height and tougher body work, it's a dedicated soft-roader, but will freshen the Adam's lineup and, hopefully, broaden its customer appeal.
The Adam Rocks, according to IHS Automotive analyst Ian Fletcher, should also make some more coin for GM's struggling European arm. "Automakers are happy to meet demand for SUV and crossovers as the customer pays a premium," Fletcher told ANE. And although the Rocks might have been planned from the start as a production vehicle, the timing, with the Adam's sales slowdown, doesn't seem like a coincidence.