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Buick envisioning a refreshed Envision crossover

Buick's first fully Chinese-built vehicle in the U.S., the Envision crossover, is now getting its very first refresh. Cars grow up so fast, don't they? There's no time to be wistful, though, so we need to take a look at this prototype. It looks like the Envision refresh is going to be very mild and focuses on strengthening the family resemblance between it and other Buicks. The waterfall grille now has a horizontal bar that intersects with the badge, as seen on every new and updated Buick since the latest LaCrosse. And although that badge is covered, we wouldn't be surprised if it changes from the all-silver design to the classic red, white and blue version that was reintroduced on the LaCrosse. The lower grilles have been changed, too. The outboard grilles that house the fog lights look smaller and less pronounced than on the current model, and the center piece appears to be thinner and wider. It also more naturally merges into the plastic air dam. The tail of this Envision, though more heavily camouflaged, also shows some minor updates. The most significant of them are the new taillights. They appear to have a similar boomerang shape as those on the LaCrosse, a distinct change from the ovular units of the current model. The lower edge of the bumper seems to have more of a faux diffuser look, and the exhaust tips now blend into the shape of the bumper, rather than ending in simple round shapes. Since this update is clearly a mild one, we would expect to see the new Envision on sale sometime next year, probably as a 2019 model. It will join a rather fresh Buick lineup alongside the new Regal and Enclave. Related Video: Featured Gallery 2019 Buick Envision Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Buick Crossover Luxury buick envision

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.