2012 Buick Enclave Base Sport Utility 4-door 3.6l on 2040-cars

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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

GM trademarks 'Sport Touring' for Buick Regal, LaCrosse

Discovering trademarking or patents from automakers always fascinates us since the filings hint at the possible future of motoring. Based on two recent applications, Buick has something possibly brewing for two of its sedans, because the company now has the trademark for Sport Touring on the Regal (pictured above in GS trim) and LaCrosse. According to GM Inside News, both trademarks are dated April 27 and are simply described to the US Patent and Trademark Office as being for "motor land vehicles, namely, automobiles." That doesn't narrow things down at all. However, since the moniker is specifically for both sedans, Sport Touring might be a new trim or special edition for them. Buick had no comment when reached by Autoblog. Of course, there are a whole host of automotive trademarks that are claimed that end up with no actual vehicle in showrooms. Unfortunately, we just have to wait to find out if this is another case like the Buick Enclave Tuscan where the filing offers a preview of the future or a situation like the still long-awaited return of the Supra.

Opel Insignia wagon would make a mighty fine Buick Regal

Once again, the Buick Regal's European stablemate will be getting a long-roof iteration, and our spy photographers have caught it out testing. Normally we wouldn't be overly concerned about the new Opel Insignia wagon, but considering the rumors surrounding a Regal wagon, we have reason to pay attention. Like the next-generation Insignia sedan that we've previously seen, this wagon adopts a much longer and wider look compared with the current model. The nose is also noticeably more upright than the gently sloping iteration of its predecessor. These changes are accompanied by more slender lights and a generally more broad-shouldered look. It's difficult to discern much else, though. As for the odds of this wagon appearing in the States, they look decent, but far from guaranteed. The next Regal sedan will probably continue as a rebadged Insignia, and may be built in Germany. Rumors of a wagon have persisted, supported by word of focus group testing with other wagons and the registration of a trademark for "Tourx." If Opel produces another high-riding, plastic-clad Country Tourer model, we could see it come here with the Tourx name to challenge the Subaru Outback, Audi Allroad, Volvo Cross Country models and, most recently, the Mercedes E-Class All-Terrain. It would also provide the company with another crossover-esque model for little extra development cost. We've also heard a report that a Regal wagon of some sort was confirmed at a dealer meeting. Related Video: