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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

2018 Buick Regal GS is the best Regal since the GNX

The 2018 Buick Regal GS, the third and final variant of the all-new Buick Regal, was revealed this morning. At the event, we were given a brief chance to drive the Regal Sportback, the Regal TourX, and the Regal GS at GM's proving grounds in Milford, MI. Buick has been working hard to shed its image as the brand that comes with an AARP membership card in the glovebox, and this handsome trio is definitely on the right path. With a solid list of features at competitive prices, it's now going to be up to Buick's marketing division to get customers into showrooms. We should say right off the bat that while the old G-Body Grand National and GNX were hardcore giant slayers, the new Regal GS isn't intended to be so sharp edged. Those '80s machines were focused on 0-60 times, and looking as sinister as possible. The new Regal is far more civilized that its forebear. They may share a name, but the purpose has changed. The standard Regal Sportback starts at $25,915 - that's $2,470 less than the outgoing model. It might be the most attractive Buick in decades, at least on the outside. The interior is typical GM, meaning lots of colors and textures without a defining theme. It's powered solely by a 2.0-liter turbocharged inline four making 250 horsepower and 260 pound-feet of torque. Power is sent to the front wheels through a nine-speed automatic. From behind the wheel, the Regal Sportback is quiet, comfortable, and generally relaxed. The 2.0-liter turbo makes a decent amount of power, but the steering and handling remind you that this isn't a sport sedan. That's not a fault, simply a conscious design choice. Despite what some enthusiasts would lead you to believe, not everything needs to be set up for the N urburgring. The Regal Sportback soaks up bumps fairly well, though the car felt light going over some larger bumps on GM's handling course. The steering is completely dead, but it doesn't feel loose or sloppy. There's simply no feedback from the tires. On the other hand, the brakes were surprisingly good. The pedal was firm and confidence-inspiring. Stopping quickly from 60 mph provided no drama. View 12 Photos The $29,995 Regal TourX is a high-riding wagon in the vein of the Subaru Outback, Audi A4 Allroad, and Volvo V60 Cross Country. Like those three, the Regal TourX comes standard with some beefy plastic cladding and all-wheel drive, giving some pretense of off-road capability.

GM recalling over 243,000 crossovers over possible seat belt defect

2010 Buick Enclave - Click above for high-res image gallery
The summer of 2010's recall hit parade continues unabated today, with General Motors having just announced that it is asking 243,403 owners of its 2009-2010 Lambda crossovers to bring their three-row haulers in for inspection. The culprit? Second-row seat belts in select Buick Enclave, Chevrolet Traverse, GMC Acadia, and Saturn Outlook CUVs have "failed to perform properly in a crash."
According to GM, a second-row seat-side trim piece is to blame, as it can impede the upward rotation of the buckle after the seat is folded flat. As a result, if the buckle makes contact with the seat frame, cosmetic damage can occur, potentially requiring additional force to operate the buckle properly. So far, no great shakes, but in the process of applying that additional force, the occupant may push the buckle cover down to the strap, potentially revealing and depressing the red release button. As a result of this, the belt may not latch, or in certain cases, it may actually appear to be latched when, in fact, it isn't.