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Buick lowering base prices on Regal, Verano

Buick might have two new options for buyers in the market for an inexpensive luxury sedan. In a move similar to the introduction of the LaCrosse 1SV base trim a few months ago, the brand is ready to offer cheaper, entry-level versions of the Regal and Verano. Like the LaCrosse 1SV, the Verano 1SV mostly cuts dealer margins to reduce the cost for customers. The small sedan is priced at $21,065, plus $925 destination, which is a significant $2,315 drop compared to the next higher trim. The powertrain is still a 2.4-liter four-cylinder making 180 horsepower and 171 pound-feet of torque and a six-speed automatic, but buyers lose out on satellite radio. According to CarsDirect, dealers are making just $106 on this model, versus $935 on the higher grade. Meanwhile, the Regal 1SV charts a slightly different path to a lower price. The trim starts at $27,065, which is a $2,925 savings over the next trim. Buyers still get leather seats too, but the powertrain here is a 2.4-liter four-cylinder without eAssist that makes 182 hp and 172 lb-ft of torque and a six-speed automatic. That's a 77 hp deficit compared to the turbocharged Regal, and combined city/highway fuel economy dips to 23 miles per gallon combined, compared to 24 mpg with forced induction. Buick is introducing the 1SV models in hopes of grabbing more attention for the brand. "We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles. The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition," said company spokesperson Nick Richards to Autoblog. However, you might not see many of these inexpensive Buicks on the road. "On the Verano, we suspect dealers will opt to stay away from a car with around $100 between invoice and MSRP - that's the pattern we've been seeing on the LaCrosse 1SV, which is practically impossible to find," said CarsDirect Senior Pricing Analyst Alex Bernstein to Autoblog. Also, the Regal 1SV's switch to a less powerful, naturally aspirated engine "could be a turn-off for some shoppers," he said. Related Video:

GM laying off 510 amidst slow Cadillac, small car sales

General Motors is laying off about 510 workers from two factories beginning in January, and it could be months before the automaker needs some of that latent capacity to come back on line. A combination of poor sales and high dealer inventories are prompting the cutbacks, according to Automotive News.
The largest changes come at GM's Lansing Grand River plant, where the Cadillac ATS and CTS are made. An entire shift of about 350 workers is being laid off, but the automaker hopes to find positions for some of them at other nearby factories. The decision leaves just a single shift building vehicles there. According to Automotive News, the move is partially spurred by Johan de Nysschen's plan to make Cadillac a more exclusive brand.
The lost shift will likely return for production of the next-generation Chevrolet Camaro at the plant, according to the report, but GM isn't saying when that will be. A previous announcement from the Canadian Auto Workers union indicated that the Oshawa, Ontario, factory would lose the coupe in late 2015 or early 2016.

Junkyard Gem: 2002 Buick Regal Joseph Abboud Edition

Ever since we saw that snazzy green 2000 Buick Regal GSE last month, with its supercharger and Monsoon Audio speakers, I've made it my junkyard-searching goal to find a genuine Joseph Abboud Edition Regal among the not-so-interesting Luminas and Vues in the GM sections of my local car graveyards. While this publication once stated that the Joseph Abboud Regal was "the low point of the brand" (in my view, the nadir was achieved with the Iron Duke-powered Skylarks of 1980-1985), my great love of designer-edition Detroit cars overrides any so-called rational opinions on the subject. It took less than three weeks of walking the aforementioned junkyard GM sections to find a Regal with the mark of the famous menswear company on the fenders. The heyday of designer-edition cars came during the 1970s, when Lincoln offered Continentals co-branded by Bill Blass, Givenchy, Pucci, and Cartier. At the same time, American Motors teamed up with Levi's and Oleg Cassini, and fashion-industry players continued to work with car manufacturers here and there after that time. It appears that the Abboud package got you nice leather seats with these monograms, plus the stylish fender badges. Otherwise, it was just a nicely-equipped but unspectacular late W-Body. For you GM trivia fans out there, the W platform stayed in production for an impressive near-three-decade span, from the 1988 Pontiac Grand Prix through the (fleet-only) 2016 Chevrolet Impala Limited. The final W-based Regals rolled off the assembly lines in 2005. This car has the 240-horsepower supercharged 3800 V6, so it's the GS version. You could get the Abboud package on the non-supercharged LS Regal as well. If you did, you got the better tires and suspension used on the GS. These Roots-type Eaton M90 blowers are by far the easiest superchargers to find and extract from a junkyard car. In fact, there's such a glut of these things at swap meets that the going price now hovers around 50 bucks. This car looks to have been in decent shape when it arrived in the junkyard. The original owner's manual was still in the glovebox when I found it. The 240-horse supercharged engine was Harley Earl's idea, turns out. He'd been dead since 1969, but that's a technicality. Some tips for selling the new Regal.