1988 Buick Electra on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Consumer Reports says infotainment systems 'growing first-year reliability plague'

The Consumer Reports Annual Auto Reliability Survey (right) is out, and the top two spots look much the same as last year's list with Lexus and Toyota in first and second place, respectively. However, there are some major shakeups for 2014, with Acura plunging eight spots from third in 2013 to 11th this year, and Mazda replaces it on the lowest step of the podium. Honda and Audi round out the top five. This year's list includes six Japanese brands in the top 10, two Europeans, one America and one Korean.
Acura isn't the only one taking a tumble, though. Infiniti is the biggest loser this year by dropping 14 spots to 20th place. Other big losses come from Mercedes-Benz with an 11-place fall to 24th, and GMC, which declines 10 positions to 19th.
Perhaps unsurprisingly, it's not traditional mechanical bugs hauling down these automaker's reliability scores. Instead, pesky problems with infotainment systems are taking a series toll on the rankings. According to Consumer Reports, complaints about "in-car electronics" were the most grumbled about element in new cars. Problem areas included things like unresponsive touchscreens, issues pairing phones and multi-use controllers that refused to work right.

Next Buick Regal coming in 2017, could be imported from Germany

The Buick Regal is based on the Opel/Vauxhall Insignia, a pair of sedans from General Motors' European and British outfits. In fact, over 46,000 Regals from model years 2010 and 2011 were screwed together on the same lines as the Insignia twins, before GM's Oshawa, Ontario factory took over production fully. Considering this closeness, rumors that claim the next-generation Regal - due for 2017 - could move back to Europe aren't terribly surprising. Here's why, according to Automotive News.
Oshawa is home to three other vehicles, aside from the Regal - the Chevrolet Camaro, Impala rental queen and the Cadillac XTS. We already know next-gen Camaro production is headed to Lansing, MI, and that the fleet-only Impala will (finally!) die in 2016. As for the XTS, as AN explains it, sales are so slow that GM will either kill it or just shuffle its production volume elsewhere.
Taken along with the fact that Unifor, the Canadian labor union repping workers at the Oshawa factory, claim GM hasn't made any guarantees about future production at the nearly 60-year-old factory, it seems fairly clear that the Regal's current factory is going to be put out to pasture.