1983 Buick Electra Limited Sedan 4-door 5.0l on 2040-cars

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GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.

Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Hyundai, Buick dealer apologize in wake of Chinese baby social media incident

A very strange story out of China today, as Hyundai and a Chinese Buick dealer were forced to face allegations of using allusions to an infamous child murder on a social media site as a way of promoting the safety features of their respective vehicles.
The original sad tale goes something like this: On March 4, a man reported to police that he had left his infant child in a running Toyota RAV4 while he ran into a supermarket briefly. When he came back out, the vehicle and the child were gone. Later in the week a suspect turned himself in to the police; confessing to them that he had stolen a sport-utility vehicle, strangled the infant that was in it, and then buried the child in the snow.
As you might imagine, the gristly incident was covered massively in the Chinese media. (There was huge public outcry as well, as evidenced by the vigil scene, above.) "Changchun baby abduction" was very quickly amongst the highest ranking search teams of the China's Weibo social media site - an equivalent of Twitter in the English-speaking world.