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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Opel did a great job on the 2018 Buick Regal

Ladies and gentlemen, the 2018 Buick Regal. The car you see is actually the Opel Insignia Grand Sport, but General Motors will bring it to the United States as the next-generation Regal virtually unchanged. The Insignia, revealed Wednesday by Opel, gets a sleek new design punched up with LED lights and sweeping proportions meant to conjure a fastback silhouette. It will debut in March at the Geneva Motor Show and launch next year in Europe. Expect the Regal to go on sale in the middle of 2017 in the US. The Opel-Buick relationship has been tight in the last decade, with the outgoing Regal earning strong praise for its German-tuned chassis and premium appearance. While Buick has been the recipient of much of Opel's work, the Insignia is now borrowing one of Buick's great names: Grand Sport. View 12 Photos Opel points to the Monza concept as the source of inspiration for the Insignia, though Buick will undoubtedly say the Avenir concept was the Regal's creative stimulus. Some think it looks like a Mazda. Mark Adams, vice president of GM Design Europe also oversees the automaker's global styling operations. "Its design combines flowing lines and subtle surfaces with crisp, precise lines to even exaggerate its dramatic proportions: it looks longer, lower, and wider than it actually is, and it definitely looks upscale," he said in statement. Expect similar thoughts for the Regal. Opel is also working on an Insignia wagon, which we've captured in spy photos before. We've also heard whispers that it will come to the US market with a Regal badge. Opel's announcement previews many of the details we'll see in the new Regal. Based on a new chassis, the Insignia is 386 pounds lighter than the previous car. The wheelbase is 3.62 inches longer and the track is .43 inches wider. Opel tapered the front and rear overhangs, so there's only a slight gain in overall length. The interior has more room, Opel says, and features a touchscreen with GM's IntelliLink system. The car will also have several drive modes, which tailor the chassis, throttle response, and shifting dynamics. Other technologies includes a head-up display, 360-degree camera, lane-keeping assist, adaptive cruise control, and cross-traffic alert. The Insignia will offer an eight-speed automatic transmission and all-wheel drive with torque-vectoring. We expect both to come to the US market. Meanwhile, another GM brand, Vauxhall, unveiled the Vauxhall Insignia for the British market.

Opel Insignia wagon would make a mighty fine Buick Regal

Once again, the Buick Regal's European stablemate will be getting a long-roof iteration, and our spy photographers have caught it out testing. Normally we wouldn't be overly concerned about the new Opel Insignia wagon, but considering the rumors surrounding a Regal wagon, we have reason to pay attention. Like the next-generation Insignia sedan that we've previously seen, this wagon adopts a much longer and wider look compared with the current model. The nose is also noticeably more upright than the gently sloping iteration of its predecessor. These changes are accompanied by more slender lights and a generally more broad-shouldered look. It's difficult to discern much else, though. As for the odds of this wagon appearing in the States, they look decent, but far from guaranteed. The next Regal sedan will probably continue as a rebadged Insignia, and may be built in Germany. Rumors of a wagon have persisted, supported by word of focus group testing with other wagons and the registration of a trademark for "Tourx." If Opel produces another high-riding, plastic-clad Country Tourer model, we could see it come here with the Tourx name to challenge the Subaru Outback, Audi Allroad, Volvo Cross Country models and, most recently, the Mercedes E-Class All-Terrain. It would also provide the company with another crossover-esque model for little extra development cost. We've also heard a report that a Regal wagon of some sort was confirmed at a dealer meeting. Related Video: