1970 Buick Electra 225 Hardtop 4-door 7.5l on 2040-cars

Auto blog

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Jeep Wrangler EcoDiesel, Porsche Cayenne E-Hybrid and Tesla Cybertruck | Autoblog Podcast #606

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor, Joel Stocksdale. With their powers combined, they create a great episode full of driving impressions from the Jeep Wrangler EcoDiesel, Porsche Cayenne E-Hybrid and BMW X6 40i. They return to the topic of the Ford Mustang Mach-E before diving into the Tesla Cybertruck and a future without Buick sedans. Finally, they help a listener choose a new, sporty sedan in the "Spend My Money" segment. Autoblog Podcast #606 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2020 Jeep Wrangler EcoDiesel 2019 Porsche Cayenne E-Hybrid 2020 BMW X6 40i Ford Mustang Mach-E (Watch the ride-along here) Tesla Cybertruck Bye to Buick sedans Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:    

The 2020 Buick LaCrosse we won't get looks exceptional

GM is killing off the Buick LaCrosse in the United States after the 2019 model year, but elsewhere it lives on. Buried by all the Geneva news this week, GM quietly took the wraps off a 2020 Buick LaCrosse facelift for China. It only makes sense to keep selling the big Buick in the popular Chinese market (now Buick's largest), but we're a tad jealous of what we can't have stateside. The changes Buick has implemented make the LaCrosse into a far more handsome option. Both the front and rear get massaged here. A new horizontal patterned grille, slimmer headlights with a neat LED design, plus new lower bumper surround all work together to provide a more upscale look. The view out back is an even larger departure from the old and somewhat awkward rear end on the 2019 LaCrosse. Smaller, flowing taillights mesh well with the chrome strip on the trunk lid, then dual exhaust outlets offer a sporty flair to the squat rear end. The Buick badge looks cohesive with the look as a whole now, instead of just chilling out alone on the expansive trunk lid. An updated powertrain package goes along with the new looks, too. GM is snagging its new 2.0-liter turbocharged four-cylinder LSY engine it uses in the Cadillac XT4 for duty here. It makes 237 horsepower and 258 pound-feet of torque, and is mated to GM's nine-speed automatic transmission. China will be the only market to see this generation of LaCrosse as GM plans to exclusively produce it in its Shanghai facility. The Detroit-Hamtramck plant that previously made it for all North American markets was among those facilities GM announced would close, bringing with it the LaCrosse and other vehicles. Related video: