1966 Buick Electra 225 Convertible on 2040-cars

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Looking back at how and why GM saved Buick

Still uncomfortably fresh in our collective minds is 2008, the year when the US economy tanked, auto sales collapsed, and both General Motors and Chrysler endured federally managed bankruptcies. Then 2009, when, among other draconian measures, the government task forces dictating what they were compelled to do to earn taxpayer financial support ordered thousands of dealers cut and GM to discontinue four of its eight US brands. Three of those chosen for GM's axe were fairly obvious: off-road icon Hummer had become politically incorrect, Swedish-born Saab was a perennial money loser, and product-starved Saturn had sadly sagged after its strong early start. On the other hand, high-volume value brand Chevrolet, luxury Cadillac, and high-profit GMC seemed clear keepers. That left Pontiac and Buick, both boasting strong brand heritage and histories but both languishing at the time with lackluster image and sales. Most believed that "old man's car" Buick would be killed and once-youthful Pontiac and its performance image would be revived. So few understood why when exactly the opposite happened: Buick lived, Pontiac died. One key factor was Buick's long, distinguished history in China. In the early 20th century, many of that country's most influential citizens owned, drove, or were driven in Buicks. By 1930, one out of every six cars on the roads in Shanghai was a Buick. So when GM launched vehicle production at a Shanghai joint-venture plant in 1999, the chosen brand was Buick. Today it remains GM's best-selling brand in that fast-growing market. Another was an appealing new design direction that began with a shapely 2006 three-row crossover concept called Enclave. Inspired by the Buick Velite concept convertible of 2004, its curvaceous "form vocabulary," GM Design vice president Ed Welburn said at the time, previewed coming Buick production car and CUV design. "The body shape flows, like there's wind blowing over it," he enthused, adding that the Enclave concept's richly trimmed cabin foretold "a renaissance in interior design for GM." And when the production Enclave arrived for 2008, followed by platform siblings from Saturn and GMC (and later Chevrolet), it indeed caught the public's eye and started selling well. And once past GM's painful and embarrassing bankruptcy, Buick has been on a major roll. Continuing to sell strongly in China while growing substantially in the US, it has enjoyed four straight years of global sales records.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.

2017 Buick LaCrosse priced at $32,990

Buick has announced the starting price for its totally redesigned LaCrosse sedan, and it's looking competitive. According to the company's consumer website, the base trim will start at $32,990, while the vehicle featured on the page is helpfully listed as "As Shown: $45,560." Buick is being coy about the standard equipment list, but we do know a few traditionally higher-end options will be free of charge, including an eight-inch touchscreen that's compatible with Android Auto and Apple CarPlay, and HID headlamps. General Motors' 4G LTE wifi is a no-cost feature (although you'll need to shell out for a data plan, eventually). The optional extras list, which will include goodies like adaptive cruise control, hasn't been published yet. Underhood, all LaCrosse models will get eight-speed automatic transmissions paired with 305-horsepower, 3.6-liter V6 engines. The new powertrain, plucked from the Cadillac XT5, has stop-start and cylinder deactivation as standard to save fuel, although it's still too early to predict where the LaCrosse will fall on the EPA scale. Front-wheel drive is standard, but all-wheel drive will be available for a unknown premium. Buick says the sedan's reasonable starting price backs the company's "position of attainable luxury." And that's true. At $32,990 the LaCrosse is $560 less than the $33,550 base Toyota Avalon, $355 less than the $33,345 Nissan Maxima S, and $850 less than the $33,840 Kia Cadenza. Only the antiquated Ford Taurus, at $27,985, can undercut it. On the opposite end, the LaCrosse is $6,945 less than a front-drive Lincoln MKS and $6,060 less than a Lexus ES. Starting prices are useful tools for comparison but they only go so far – we'll have to wait until next month, when full details are released, to see how truly reasonable the LaCrosse's price is.