1965 Buick Electra 225 Custom Convertible Always Garaged And Covered on 2040-cars

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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick takes top spot in 2022 J.D. Power Initial Quality Study

People, economies, and supply chains weren't the only things continuing to get sick over the past year. The 2022 J.D. Power Initial Quality Study (IQS) is out, showing the average rate of problems per 100 vehicles (PP100) during the first 90 days of ownership increased overall. The average figure for the 32 ranked manufacturers in 2020 was about 166 problems per 100 vehicles. In the 2021 IQS, that dropped to an average of 162. This year, the average jumps to 180 problems. J.D. Power says that figure is a record high over the 36-year history of the study. Buick leapt to the top of the rankings this year with the fewest issues, at 139 problems per 100 vehicles in the first 100 days of ownership. After Dodge became the first American automaker to lead the IQS in 2020, followed by Ram in 2021, this year marks a three-peat for U.S. carmakers. Dodge took second this year at 143 PP100, Chevrolet third with 147 PP100, Genesis the first luxury maker on the chart in fourth with 156 PP100. Between February and May, this year's study gathered responses to 223 questions from more than 84,000 new 2022-model-year car owners and lessees. The questions are designed to zero in on real-world problems new owners encounter with nine categories of vehicle features: Infotainment; features, controls and displays; exterior; driving assistance; interior; powertrain; seats; driving experience; and climate. As has been the case in the past few year, infotainment has proved to be the most problematic bugbear making scores worse. Considering features individually, six of 10 of the worst problem areas dealt with infotainment, causing infotainment's score of 45 PP100 to be 19.5 PP100 worse than the second-placed feature. Consumers ranked getting Android Auto and Apple CarPlay to connect reliably as the most troublesome.  GM didn't just score with Buick, which was one of only nine of the 33 ranked brands to show improvement this year. The conglomerate earned first place with the fewest PP100 among all the automaker groups, and scored the most model-level awards with nine, ahead of BMW with eight and Hyundai Group with three.  This year's study again showed a gap between luxury and mass-market makers, thought to be down to the amount of tech in luxury vehicles that consumers aren't properly informed about or that doesn't act as expected — that latter issue exacerbated by the chip shortage.

2018 Buick Enclave slims down for spy shots

Most vehicles are refreshed every five years or so. New technology and styling is required to keep up with the latest trends. Although this cycle is common, there are some vehicles, like the Buick Enclave, that seem to stick around far past their expiration date. We now have spy shots of what appears to be the nine-year old Enclave's replacement. Although the vehicle in the photos is completely covered in camouflage, we can make out the new Buick family grill. There are a set of LED running lights up front and what appear to be a location for foglights toward the bottom. The camo covering is cut in places to allow gaps for sensors, presumably for parking and other driver aids. Out back, the rectangular taillights don't appear to be production ready. The whole rear, especially the glass, looks smaller than the outgoing model, though it is difficult to properly tell through the camouflage. The rear bumper has wide cuts for the dual exhaust pipes, and again the camo has cutouts for sensors. The side profile reveals the biggest change with the new Enclave. The current version shares a platform with the Chevrolet Traverse and the original GMC Acadia, some of the largest vehicles on the market. The all-new 2017 Acadia scaled down in order to compete against midsize crossovers and now has more in common with the smaller, Chinese-built Buick Envision. That doesn't mean the Enclave and Acadia are entirely separate. Both the Enclave and upcoming Traverse will ride on a stretched version of the Acadia platform. The general profile remains the same, but it's apparent that the vehicle in these photos is longer than the new GMC. Most other details are speculation. The Enclave will most likely arrive with GM's 3.6 liter V6. With the introduction of the Envision, the Enclave is expected to move upmarket to compete against the Acura MDX and Volvo XC90. Because of the slightly narrower shape, passenger seating is expected to fall to seven. The new crossover will probably lose a bit of weight with the redesign. The new Buick is expected to debut next year as a 2018 model. Look for the reveal of the Chevrolet Traverse replacement as well. Related Video: Featured Gallery Buick Enclave Spy Shots View 20 Photos Spy Photos Buick Crossover