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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2017 Buick LaCrosse gets Avenir-inspired tease

Stylish touches from the beautiful Buick Avenir Concept are actually hitting the road on the front end of the new 2017 LaCrosse. The brand is showing off this single teaser of a more angular grille surround than what is currently seen on its lineup. In the center there's a three-color version of the well-known Tri-Shield badge. Chrome wings meet at the logo, and vertical chrome bars lead the eye up over the body. A version of this design is eventually becoming part of the entire Buick lineup by 2018. Debuting at the 2015 Los Angles Auto Show in November, the future LaCrosse rides on stronger, lighter underpinnings than the current model. It also gets a five-link rear suspension. The company promises that the changes mean a more engaging drive from the sedan. "The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same," Duncan Aldred, vice president of Buick, said in the release of the teaser image. The show car's look was highly praised by critics when it debuted at this year's Detroit Auto Show. The Avenir even won Eyes on Design awards for Best Designed Concept Vehicle and Innovative Use of Color, Graphics, and Materials. Related Video: Buick Previews All-New 2017 LaCrosse Expressive, Avenir-inspired design cues introduce the new face of Buick DETROIT – Buick today confirmed the all-new 2017 LaCrosse, with a preview of its Avenir concept-inspired design cues. A striking evolution from current Buick models, LaCrosse features a grille design that puts a new face on the brand, including a new, three-color tri-shield insignia set on a wing-shaped element. Contrasting with darkened waterfall grille bars and spanning the width of the opening, it connects the grille and headlamps, and emphasizes LaCrosse's new sculptural surfacing. The design was introduced on the Avenir concept and was inspired by the 1954 Wildcat II concept. It's a face all Buick models will adopt by 2018. "The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same," said Duncan Aldred, vice president of Buick. "Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models." The next-generation LaCrosse's design is framed on an all-new chassis that is stronger yet lighter than the current model and serves as the foundation for a more dynamic driving experience.

Jay Leno recaps Pebble Beach

Each year at the Pebble Beach Concours d'Elegance the picturesque, ocean-side setting of the golf course becomes a parking lot for a vast array of multi-million dollar vehicles. However, if you missed the posh event this year, then Jay Leno has you covered yet again. For a nearly hour-long installment of Jay Leno's Garage, the comedian has dumped his denim in favor of a suit to take viewers on an insider tour of the lavish gathering. He interviewed some of the most talented designers in the auto industry, too. Leno starts off checking out a few beautiful classics by the shore, but things really get interesting for his stroll down the Concept Car Lawn for a scoop on the vehicles of tomorrow. Ed Welburn tells Leno all about the Buick Avenir, and Shiro Nakamura offers a tour of the Infiniti Q60. Plus, there are detailed looks at the Lincoln Continental, Hyundai Vision G Coupe, and Bentley EXP 10 Speed 6. News Source: Jay Leno's Garage via YouTube Bentley Buick Hyundai Infiniti Lincoln McLaren Classics Videos Pebble Beach Jay Lenos Garage infiniti q60 buick avenir bentley exp 10 speed 6