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GM applies for 'Enspire' trademark for the second time

When we wrote about the Buick Enspire concept debut in China earlier this year, we said "we wouldn't be surprised to see either an all-new crossover, or a redesigned current model, sporting the designs seen on this concept." Now it appears General Motors might be planning to go with Option A. GM Authority discovered a trademark application for the name "Enspire," to be applied to "Automobiles, excluding motor homes." This is the second time GM filed for the name, the first being in 2015. As always, applications don't mean certainties. However, we know Buick has a range of new models in development, it's losing the LaCrosse sedan and its crossovers sell quite well. If there's to be a new vehicle called Enspire, it shouldn't be hard to guess what kind it would be. GMA's previous investigations picked up clues that there'll be two new Buick crossovers, one about the size of the China-sourced Envision and sitting on the E2 platform that supports the Cadillac XT4, Chevrolet Malibu, and Buick Regal. Based on data in an IHS Automotive document, the site said the putative Enspire's platform code is E2UB, the U for utility vehicle, the B for Buick. The other crossover would sit above an Envision, below the Enclave, on the short-wheelbase C1 platform employed by the Cadillac XT5. We can probably take the Enspire concept's design cues as a preview of the future, if not its electric drivetrain. Designers carved the wide, formidable stance with curved and elongated versions of traditional Buick brand cues, such as the grille crossbar stretching into the headlights. A futuristic, art-filled and screen-heavy interior contrasts with genuine wood, and is probably best not to look at because Buick couldn't bring anything like it to production. The electric drivetrain included a 550-horsepower electric motor and enough battery to power a 370-mile range. Those figures seem a little outlandish given the potential price tag and the Buick badge. Besides, GM has other plans for a dedicated EV powertrain in development that should bow around 2021, and a Buick EV based on the Chevrolet Bolt's BEV II architecture. As such, a conventional powertrain seems more likely for an Enspire crossover, at least initially. The same IHS Automotive document said the E2UB vehicle would go into production in Shanghai in late 2019.

Buick celebrates 110 years by naming most significant model of each decade

In May of 1903, Buick began work on its first vehicle, the 1904 Model B, the first example of which was sold to a doctor in Flint, Michigan. That first sale was appropriate since later on, Buick became known as a "doctor's car." The Model B is the first of 11 cars chosen by Buick to highlight each decade of the company's 110-year history.
The 1916 D-45 Touring with a six-cylinder engine was Buick's highest seller that year, and helped push overall sales past six figures for the first time, making Buick the top-selling automotive brand. In 1931, Series 50 got an eight-cylinder engine, which helped the company survive the Great Depression. The 1936 Century was the first Buick that could hit 100 miles per hour, the 1949 Roadmaster had a supporting role in Rain Man, the 1953 Skylark had Italian wire wheels and the owner's name engraved on its steering wheel.
Then we have the iconic 1963 Riviera, the V6-powered 1975 Regal, and in 1987, the legendary GNX. With a turbocharged, intercooled V6 pumping out 276-horsepower it could hit 60 mph in just 4.6 seconds. In 1999 Buick built the first car in China, the Century, and that country remains the brand's largest market.

1987 Buick GNX with 8.5 miles sells for ... well, you won't believe it [UPDATE]

UPDATE, FRIDAY, FEB. 15: Blowing past what was believed to be the previous sales record of $165,000, this 8.5-mile 1987 Buick GNX sold for $200,000. It jumped approximately $80,000 in the final 10 minutes. The winning bid went to username PETRO917, who joined Bring a Trailer in February, seemingly specifically to bid on the GNX. The previous story appears below. Automotive grails are expected to cost unfathomable amounts of cash, but this 8.5-mile (EIGHT!) 1987 Buick GNX could reach monetary digits not seen before. With four days still left on the Bring a Trailer auction, the GNX is already up to $100,000. The Grand National, particularly the GNX, is one of those cars that has skyrocketed in value in the past 10 years. It's been earning payouts that put it in a rare class of General Motors vehicles typically occupied by classic Corvettes and Camaros. At the Barrett-Jackson Palm Beach auction in 2015, a 362-mile example sold for a brain-scrambling $165,000, likely the most ever paid for a GNX. Last year, the first GNX ever released to the public (VIN No. 1 and 2 were kept by the company) had 8,200 miles and sold for $126,500. The most expensive GNX ever sold on Bring a Trailer had 28,000 miles and ended at $60,000 in summer 2018. Bidding on this example is already $40K past that, with days to go. To the shock and dismay of many, this ultra-rare performance icon has been driven less than the distance of a half marathon. Its odometer reading makes it possibly the most pristine GNX on the planet. After it was originally sold in Mena, Arkansas, it simply sat on display in a Texas dealership for decades. The seller purchased the car in 2002 and supposedly kept it in a climate-controlled environment. Plastic wrapping over the seats and door panels further the immaculate cleanliness. According to the listing, the only parts that have been replaced are the battery and a relay switch, both of which come with the sale. In a comment on the auction, the owner shared the reason he has decided to sell the car: Collecting is enjoyable only if you can share the collection with other people of similar mind who can also appreciate it. I am at a point in my life when the relationships, not the material possessions, mean the most to me. The time has come for someone else to own a piece of history and share it with those individuals most important in his or her life.