1999 Buick Century Custom Sedan 4-door 3.1l on 2040-cars

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2014 Buick LaCrosse

A Nice, New Buick Aims For Middle Of The Road
Any time someone describes some portion of a car or a driving experience as being "nice," I want to either A) throttle them or B) run as fast and as far as I can from that vehicle. "Nice" is among the most insidious words in the English language - at best it's vague, and at worst, it conveys the exact opposite of its literal meaning. Yet it seems to be used with damnable frequency when it comes to verbally illustrating vehicles. "It looks really nice," or "These seats feel nice," or, heaven forefend, "It's got a nice ride," are all windy signifiers of absolutely nothing resembling a concrete opinion. "Nice" is the adjectival equivalent of meekly smiling and nodding your head.
Of course, I'm as guilty as the next person of having thrown English's least powerful descriptor around. There's even a chance that, rant aside, you'll catch me making nice in reviews to come. That's fine, but you should know that when you stumble upon such usage, past or future, that you've found a sentence in which I'm simply applying a bare minimum of effort to the task.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM to make most cars LTE hotspots for 2015

General Motors isn't the first automaker to deliver in-car Internet access, but a proposed plan announced today could make the technology more widespread than any of its competitors have offered. By the 2015 model year, most Chevrolet, Buick, Cadillac and GMC products in the US and Canada will offer 4G LTE mobile broadband access. Initially, GM will just be pairing with AT&T to deliver this service, but additional carriers will be revealed in the future.
Current in-car Wi-Fi hot spots are limited to 3G, but GM says that 4G LTE is 10 times faster than 3G service and will allow for full Internet access, including streaming video for entertainment as well as services like real-time traffic updates and navigation driving directions. There is also no need for a paired smartphone with this new system, which should make it easier to use, and GM and AT&T will also be working together to develop new apps for customers.
Buyers can expect to start seeing 4G LTE in their cars starting next year, and GM is already planning to expand the service to other global markets as well. All of the information from GM's announcement is posted in a press release below.