1991 Buick Century Custom Coupe 2-door 2.5l on 2040-cars

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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

Junkyard Gem: 1973 Buick LeSabre Custom Hardtop Sedan

The steps on Alfred Sloan's "Ladder of Success," in which you'd start your career by buying a Chevrolet and then move up through the GM marques as your wealth increased, stayed rigidly fixed from the 1930s into the late 1960s. By the early 1970s, though, "prestige creep" among The General's divisions had set in, with lower-zoot marques leapfrogging their betters with ballooning price tags and snob appeal; a fully-loaded Chevy Caprice could cost more than an Olds 98, a Pontiac Bonneville could out-snoot a Buick LeSabre, and the LeSabre itself came to threaten mighty Cadillac at the top of the GM pyramid. Here's a fully depreciated '73 LeSabre Custom Hardtop Sedan, once the picture of Malaise Era opulence but now brought down to earth in a San Jose self-service car graveyard. The high-rollingest of all LeSabres in 1973 was the Custom (though shoppers for full-sized 1973 Buicks really wishing to rub the noses of their lessers in their success could opt for the even pricier Centurion or Electra 225), and that's what I found among the Achievas and Cateras of this yard's GM section. Wasps now nest in the rust holes caused by rainwater seeping beneath the padded vinyl roof, but this car once told the world, "I've made it!" It went without saying that your big, comfy Detroit luxury sedan had a big, comfy front bench seat; let those frivolous rakehells in their Rivieras have their bucket seats. Believe it or not, a three-on-the-tree column-shift manual transmission was still standard equipment on the lower-level Buick Century in 1973, but all LeSabre buyers enjoyed two-pedal luxury that year. Some junkyard shopper grabbed the massive 455-cubic-inch (7.5-liter) V8 — rated at 225 horsepower, due to Nixon's stricter emissions standards and the switch from gross to net horsepower ratings — before I got here. I'm guessing this car got driven into the ground by the early 2000s (there's a 2001 calendar inside) and then spent the next couple of decades bleaching in the harsh South Bay sun before arriving here. So good, shoppers bought them sight unseen!

Submit your questions for Autoblog Podcast #310 LIVE!

We record Autoblog Podcast #310 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #310
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