1978 Buick Century on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick takes top spot in 2022 J.D. Power Initial Quality Study

People, economies, and supply chains weren't the only things continuing to get sick over the past year. The 2022 J.D. Power Initial Quality Study (IQS) is out, showing the average rate of problems per 100 vehicles (PP100) during the first 90 days of ownership increased overall. The average figure for the 32 ranked manufacturers in 2020 was about 166 problems per 100 vehicles. In the 2021 IQS, that dropped to an average of 162. This year, the average jumps to 180 problems. J.D. Power says that figure is a record high over the 36-year history of the study. Buick leapt to the top of the rankings this year with the fewest issues, at 139 problems per 100 vehicles in the first 100 days of ownership. After Dodge became the first American automaker to lead the IQS in 2020, followed by Ram in 2021, this year marks a three-peat for U.S. carmakers. Dodge took second this year at 143 PP100, Chevrolet third with 147 PP100, Genesis the first luxury maker on the chart in fourth with 156 PP100. Between February and May, this year's study gathered responses to 223 questions from more than 84,000 new 2022-model-year car owners and lessees. The questions are designed to zero in on real-world problems new owners encounter with nine categories of vehicle features: Infotainment; features, controls and displays; exterior; driving assistance; interior; powertrain; seats; driving experience; and climate. As has been the case in the past few year, infotainment has proved to be the most problematic bugbear making scores worse. Considering features individually, six of 10 of the worst problem areas dealt with infotainment, causing infotainment's score of 45 PP100 to be 19.5 PP100 worse than the second-placed feature. Consumers ranked getting Android Auto and Apple CarPlay to connect reliably as the most troublesome.  GM didn't just score with Buick, which was one of only nine of the 33 ranked brands to show improvement this year. The conglomerate earned first place with the fewest PP100 among all the automaker groups, and scored the most model-level awards with nine, ahead of BMW with eight and Hyundai Group with three.  This year's study again showed a gap between luxury and mass-market makers, thought to be down to the amount of tech in luxury vehicles that consumers aren't properly informed about or that doesn't act as expected — that latter issue exacerbated by the chip shortage.

Junkyard Gem: 1993 Buick Roadmaster Sedan

In 1931, GM's Buick Division introduced an eight-cylinder engine in its stolid rear-wheel-drive sedan models, and Americans could buy big, comfortable Buick four-doors with straight-eights and — starting in the 1954 model year — V8s driving the rear wheels for more than a half-century after that. Then, the last rear-wheel-drive LeSabre left the assembly line in 1985, and it seemed that an era had ended forever. But wait! For the 1992 model year, Buick revived the Roadmaster name and applied it to an old-timey giant sedan with a V8 engine sending power to the proper wheels. Production of the Roadmaster sedan continued through 1996, and I've found one of those throwback Buicks in a Denver self-service car graveyard. Yes, in an America full of front-wheel-drive cars contaminated by European or — even worse — Japanese influences, The General brought back the spirit of the 1931 Buick sedan. Sure, it was really a near-identical twin to the "whale-body" Chevy Caprice, complete with Chevrolet small-block V8 engine, but that didn't matter. This was the kind of Buick that our prosperous great-grandparents bought in 1932 and 1948 and 1957. And the appeal of the great big eight-cylinder Buick sedan wasn't just limited to the United States. When the film adaptation of the great Marguerite Duras novel, L'Amant, was made, only a 1932 Buick 90 sedan would have made sense for the wheels of the wealthy Saigon heir. A big reason Buick is such an important brand in China right now is the legacy left by the memorable Buick machinery that owned the roads of 1930s China. These days, most of the 1992-1996 Roadmasters you'll see will be the station wagons, but we mustn't forget the sedans. Looking at the interior of this car is like a flashback to the 1960s, when stately Buick sedans had squishy seats you'd just disappear into when you climbed in. Cool-sounding names for ordinary features had gone out of style decades earlier, but not for the Roadmaster! Dynaride was a rear suspension that used air shocks and a compressor to keep the ride height level regardless of load. The last model year for a genuine Buick V8 engine was 1980, though you could make the case that the Rover V8 (made until 2006) was really a Buick all along. The engine in this car is pure Chevrolet: a 5.7-liter small-block V8 rated at 180 horsepower. Buick was a big Olympics sponsor at this time, while Oldsmobile handled golf. Still, the Buick-buying demographic of 1993 tended to approve of golf.