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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Lil Wayne's daughter gifted Ferrari GTO, BMW X4 for 16th birthday [w/video]

It must be nice to have ludicrously rich parents. Rapper Lil' Wayne's daughter Reginae recently celebrated her 16th birthday with a huge party in Atlanta. Where many teens would be overjoyed just to get a family hand-me-down for a first car, the rapper's daughter got two brand-new vehicles – a BMW X4 and a Ferrari 599 GTO. The X4 would certainly be extravagant by itself, but it's not totally without precedent. Anyone who watched even a snippet of MTV's old show My Super Sweet 16, probably saw a few vehicles that were just as expensive. However, the concept of any newly licensed teen behind the wheel of a Ferrari is absolutely terrifying to us. This one is even crazier, with 661 horsepower and a chassis capable of lapping Ferrari's Fiorano test track quicker than an Enzo. Of course, with just 599 built, Reginae could probably just park the coupe and let it appreciate enough to finance her next big party. The BMW is reportedly going to be her daily driver, anyway. According to TMZ, Reginae's mother and stepfather bought her the Ferrari with Lil' Wayne's blessing. They believe their daughter can handle the 599 GTO, which shows some serious – if misguided – trust. Check out the video below to see the cars and her party. Related Gallery 2015 BMW X4 View 55 Photos Related Gallery Ferrari 599 GTO View 15 Photos News Source: TMZ via YouTube BMW Ferrari Car Buying Ownership Videos ferrari 599 ferrari 599 gto

BMW M4 Convertible spied with naked top and trunk

Our trusty spy photographers have been at it again, snagging these first images of the forthcoming BMW M4 Convertible without camouflage on its retractable roof and rear deck. You'll recall that this is not the first time we've seen the followup to the M3 Convertible, but that the last batch of images we had were encumbered by a lot more camouflage - this car is virtually naked by comparison.
Not surprisingly, the M4 looks to share its folding hardtop design with the standard 4 Series droptop, and it should operate in a similar manner as well. It's no surprise, but it looks like BMW is going to try and make the transition from M4 Coupe to M4 Convertible as effortless as previous efforts converting the M3 to an M3 Convertible. That should mean that below the beltline, this car is nearly identical to the coupe we saw in Detroit.
As for the camo'd features on these spy photos, the hood, front fascia, rear fascia, quarter panels, side sills and mirrors have all been shown on the M4 Coupe, and don't really bear mentioning. There's been no word of just where the M4 Convertible will make its debut, although considering the lack of disguise on this car, Geneva seems like a likely destination.