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BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.

2015 BMW M4 gets initiated into the club

It's easy for enthusiasts and traditionalists to give BMW a hard time these days, what with its plans to add more front-wheel drive models and seeming move away from more emotionally connected cars. However, the push for perfection that underscored its old Ultimate Driving Machine motto is still in there, especially in its M models. In fact, the first M4 recently made it to US shores, and the company thought the only appropriate way to celebrate was to introduce its new coupe to some of its high-performance forefathers.
The M4's initiation into the M car brotherhood involved bringing together no fewer than 52 classic and newer models - including four racecars and many privately owned vehicles - to an empty parking lot and letting the coupe drift and slalom around them to say hello. According to BMW, there was a combined 11,566 horsepower on hand. It takes a pretty trusting owner to stand back and watch as a brand-new vehicle slides its tail out with the rear wheels smoking within feet of their pride and joy. Stay tuned until the end where the owners and their cars get a shout out in the credits. Scroll down to read BMW's press release about it.

BMW 2 Series, X5 get their M Performance parts on

BMW models come in a number of flavors, from their standard guises to M Sport variants and M Performance models to full-on M muscle machines. But if you want to pick and choose the degree to which you want your Bimmer upgraded along the path to M, BMW automaker offers its M Performance Parts line. The Bavarian automaker already offers these performance and stylistic add-ons for a number of models, and has now released new kits for both the 2 Series Coupe and the latest X5 crossover.
The catalog for the 2 Series includes an available lowered suspension kit, upgraded brakes, new alloys, carbon aero kit and interior trim enhancements. There's also a power kit available for the 220d model that squeezes out an extra 16 horsepower for a total of 200, and a limited-slip differential and exhaust silencer for the M235i.
Upgrades to the X5 crossover, meanwhile, also include a carbon aero kit and interior trim package. The X5 xDrive35i model also gets a power kit boosting output by 20 ponies to 326 hp and an exhaust silencer. Scope out the details in the pair of press releases below and the pair of high-resolution image galleries top and bottom.