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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

2015 BMW X6 stays the course with more power, RWD model

What would this world be without the BMW X6? Oh, sure, the whole coupe-crossover design trend surely would have started somewhere, but BMW was the first, launching its odd duck back in 2008. Much as we like to harp on the X6 (for being less functional and more expensive than the X5 on which it's based), people around the world sure do seem to like the thing, BMW having sold some 250,000 examples since the CUV's birth. And as you first saw thanks to leaked images this morning, the second-generation X6 has just arrived.
The shape is familiar, as are specific styling elements like the larger headlamps (now available with a full-LED treatment) and taillamps, mimicking those found on the X5. Two trims are available - xLine and M Sport - the former taking a more subdued approach, while the latter uses the traditionally bulgy and aggressive M-badged kit, with larger air intakes and matte aluminum grille bars. All X6s come standard with 19-inch wheels, and 20s are optional.
Regardless of trim, BMW will now offer the X6 in three guises here in the United States: sDrive35i, xDrive35i and xDrive50i. Dissecting the nomenclature, that means the first two models will be powered by BMW's 3.0-liter turbocharged inline-six, good for 300 horsepower and 300 pound-feet of torque. The sDrive X6 uses rear-wheel drive, while the xDrive, of course, uses all-wheel drive. Moving up, the xDrive50i uses the same twin-turbo 4.4-liter V8 as its predecessor, though power has been increased to 450 hp and 480 lb-ft. All X6 models are fitted with an eight-speed automatic transmission, and BMW says that the new powertrains are more efficient than before, though official fuel economy numbers have not yet been released.

BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.