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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW shows 670-hp plug-in 5 Series GT concept

BMW quietly revealed a 5 Series GT concept earlier this week at an event in France, and it sports a plug-in hybrid powertrain capable of a whopping 670 horsepower. Think the upcoming Model X crossover from Tesla sounds good? BMW has something that might be just as enticing for eco enthusiasts who like their cars to be green and mean. BMW quietly revealed a 5 Series GT concept earlier this week at an event in France, and it sports a plug-in hybrid powertrain capable of a whopping 670 horsepower. That's right, a hybrid BMW hatch-crossover with more estimated power than the 2015 Chevrolet Corvette Z06. BMW's setup is called "Power eDrive," and it uses a 20-kilowatt-hour lithium-ion battery pack that provides juice for two electric motors; they work with a 2.0-liter turbocharged four-cylinder engine. This 5 Series GT would be able to travel for 62 miles under electric power. The prototype shows the high-performance potential of the system, but the 5 Series GT is "purely a concept," BMW spokesman Julian Arguelles told Autoblog. The GT made its global debut alongside plug-in versions of the 3 Series and X5. They used more basic eDrive systems with one electric motor teamed with a turbo four cylinder. BMW revealed the prototypes to illustrate its plans to increase production of plug-in hybrids. Its goal is to add plug-in variants to all of its "core-brand models," though specifics and timing are unclear. BMW Group Media information 1. BMW Group Innovation Days 2014: New drive technologies. (Introduction) The recently launched BMW i3 and BMW i8 are the first zero-emission vehicles in the premium segment, being designed respectively as dedicated all-electric and plug-in hybrid models. Their BMW eDrive technology promotes hallmark brand driving pleasure, while at the same time delivering major reductions in fuel consumption and CO2 emissions – all the way to zero tailpipe emissions when operating in all-electric mode. This is BMW Efficient Dynamics taken to its logical conclusion. For more than 15 years, the Efficient Dynamics strategy has inspired and shaped the development of new models across all the BMW Group brands, resulting in the development of highly efficient vehicles that combine dynamic performance with intelligent energy management. Today, thanks to Efficient Dynamics, the BMW and MINI brands offer premium models that set benchmarks in their respective segments in terms of their exceptional balance of performance and fuel economy.

Fore! Pro golfers race BMW i8 against a golf cart

You wouldn't think a couple of pro golfers racing a golf cart along a nice green course would get the blood pumping. But throw in a BMW i8 plug-in hybrid and things get at least a little more interesting. At least, that's what the German automaker is hoping for. Bimmer is swinging big with a cross-promotional video featuring two pairs of golfers racing plug-in vehicles at the 2014 BMW International Open golf tournament in Koln, Germany. Two of the golfers take your run-of-the-mill golf cart while the other two take a slightly more powerful BMW i8, with the goal to get to the course's "halfway house" first. The race, among other things, sends jackrabbits scurrying and shows off the i8's really cool doors and racy styling. The odd part – "spoiler" alert – is that the golf cart wins the race by taking a short cut through the course despite the fact that the i8 pairs a 231-horsepower turbocharged engine with a 131-horsepower electric motor. It's probably not exactly the message of high-speed performance BMW wants to convey but it would raise eyebrows if this weren't all a silly stunt. Check out the three-minute video below and then read our i8 First Drive impressions here.