Auto blog

BMW ready to bring more i3, i8 plug-ins to US

BMW has found a receptive audience for its first batches of plug-in vehicles in the good 'ole USA. The German automaker, which started selling its first mass-produced i plug-ins in Europe late last year, will send a higher percentage of those vehicles to the US because of strong demand here, according to Automotive News, which talked with BMW executive Ian Robertson. And the Americans might cause Bimmer to speed up production, to boot. BMW makes the i3 electric vehicle and i8 plug-in hybrid in Germany, and has sold about 10,000 units of the former and 280 of the latter worldwide. Since August, BMW has been selling about 1,000 i3s a month in the US (it sold just 58 i8s in September). The bigger story, though, may be that Bimmer has sold out of its US allocation of i8s through the end of next year. Pretty heady stuff for a car that starts at around $137,000. Currently, BMW builds around 100 i-series vehicles a day in Germany, and may speed up production of the i8 for the aforementioned reason. As for the i3, which comes with an option of a gas-powered range extender, we'd reported earlier this year that the waitlist for that model had grown to about six months. Our i3 First Drive report is here if you'd like to know what all the fuss is about.

2013 BMW M3 Coupe Lime Rock Park Edition

Sic Transit Gloria
I like difficult cars. I like turbo "moments," dramatic weight distribution, low-grip, peaky power delivery, and overly quick steering, along with ultra-short wheelbases and any number of other non-racecar-perfect dynamic foibles. I love the newest generation of BMW cars and engines - all turbo'd up with tons of torque and power everywhere in the rev range, too. But what I think the enthusiast community will miss when this 2013 M3 Coupe becomes the 2014 M4 Coupe - replacing its idiosyncratic, small-displacement, revvy V8 for something like a triple-turbo, directly injected, inline six-cylinder powerhouse in the process - is the work it takes to drive the car fast and perfectly. Sometimes small flaws just make things better; my mistress' eyes are nothing like the sun, and all that.
The idea of this E92 M3 going away then, magnified by the loss of the M3 badge for the coupe, is at best bittersweet for me. This generation of M car is already surpassed in terms of raw thrills by the better-than-ever Mercedes-Benz C63, a car that doesn't ask its driver to sacrifice low-end grunt or the very latest in amenities in return for stellar backroad performance. Yet any time I've been lucky enough to lap a track in the M3, it has quickly become clear that the Bimmer is the better on-edge tool. With the freedom to wring the neck of the 4.0-liter V8 and room to exercise the lovely balance of the car, the E92 is hard to match (even six years after its debut).

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.