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BMW eyes Z4 replacement before 2020

As BMW has been busy building four-door versions of two-door versions of four-door cars, less useful crossovers and front-drive minivans, you could be forgiven for thinking it had given up on its aging Z4 roadster. But that, we're pleased to report, isn't the case. According to Automotive News, BMW is hoping to release the next-generation Z4 (if that's what it ends up being called) before the close of this decade. The news outlet spoke to the company's chief engineer, Klaus Frohlich, at the 2015 Geneva Motor Show, who indicated that BMW may split costs on the new car with Toyota, as part of the partnership between the two automakers. This partnership is integral to the next-gen Z4, largely because of the declining importance of the roadster segment, Herr Frohlich indicated. "If you look at the volume... we have to realize that these segments are shrinking," Frohlich told AN. According to the publication, sales of the Z4, which hit the market in its current form back in 2009, dropped 11 percent in Europe and 13 percent in North America. The car also is less attractive to customers in China for a number of reasons. "[Chinese customers] are not interested in roadsters," Frohlich explained. That's because privacy is a high priority for drivers in China, AN said. On top of that, open-roof cars expose their customers to China's notorious air pollution, which drivers are understandably keen to avoid. Related Video:

BMW X1 EV for Zinoro spotted

BMW has teamed up with Chinese automaker Brilliance Automotive to create a joint venture in China, called Zinoro, and it appears that an all-electric version of the X1 crossover is to be the brand's first model. Spotted testing in Munich, these spy shots show a more camouflaged version of the X1 EV that we saw back in April.
Comparing these latest spy shots, we can see that the Zinoro model will wear a completely unique front fascia that ditches BMW's trademark grille, but few other changes seem to be taking place. Previous reports indicate that this Zinoro EV could go on sale in China early next year.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.