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Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Watch the BMW i8 get wrung out on the Ring

Been wondering where the heck the reviews of the all-new, plug-in-hybrid BMW i8 have been? After all, the car isn't exactly new, having debuted in concept form way back in September of 2009. In August of last year, we even tested a prototype of the new supercar. Despite that, though, we still haven't gotten a crack at the actual vehicle that will be sold to the public.
Well, we're happy to tell you that we're currently testing the i8 and will have a proper review for you soon. If, however, you're just aching for some coverage of the low-slung plug-in, we have a short video of it in action around Germany's famed Nürburgring.
Despite it's three-cylinder, turbocharged gas engine, the i8 sounds pretty angry as it laps the Ring. That is, until it has a little bit of a breakdown. According to the guys that caught the car on video, it appeared the i8 had a minor brake issue, and was parked on the side of the track for a good 15 minutes, with the driver pumping the brakes. We should probably just take this as proof, then, that manufacturers are actually using the Ring for testing, and not just messing about.

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.