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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Audi tops BMW and Mercedes in luxury sales

April was a good month for Audi, as the four-ring automaker beat out both Mercedes-Benz and BMW in sales. Bloomberg reports that it was America's appetite for CUVs like the Q5 and ancient Q7 that helped Audi move nearly 153,000 units around the globe. It's not all good news, though. Audi's worldwide sales only jumped by 2.5 percent, compared to BMW and Mercedes, whose sales increased 5.6 and 11 percent, respectively. On top of that, BMW is still the best-selling brand (of the three, anyway) so far in 2015, outselling Audi by roughly 9,000 units and Mercedes by about 23,000 vehicles. Considering the faster growth of its rivals, it's unclear if Audi will be able to hang onto the monthly sales crown beyond April, or if BMW will continue its reign as the world's biggest luxury automaker.

2015 BMW M4 Coupe ditches some doors, gains some grunt

If you saw our earlier post about the hot new BMW M3 Sedan and were about to call blasphemy for no coupe version, just settle down, silly. Remember: BMW now badges its two-door 3 Series models with the number four, and thus, meet the 2015 M4 Coupe. Looks hot, right?
So yeah, it's pretty much just the M3 with two less doors, but that doesn't make it any less important - or potent. Power comes from a turbocharged, 3.0-liter inline six-cylinder engine, sending 425 horsepower and 406 pound-feet of torque to the rear wheels via either a six-speed manual or seven-speed dual-clutch transmission. You know, the usual.
Not only is the M4 more powerful than the M3 Coupe it replaces, it's a good deal lighter, too. BMW has managed to cut 176 pounds of weight out of the M4, and that means, with the increased output numbers, that the M4 will scoot to 60 miles per hour in 3.9 seconds with the DCT or 4.1 seconds with the do-it-yourself tranny. Either way, that's not what we'd call slow.