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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

134K BMW 5 Series recalled for taillight issue

BMW is voluntarily recalling 134,100 cars due to a faulty ground terminal in the taillight bulb carriers, causing the sudden failure of brake lights, turn signals and reverse lights. The recall covers 2008 through 2010 5 Series models produced between March 1, 2007 and December 31, 2009, and includes everything from the 528i to the mighty, V10-powered M5. It's unclear if this recall is limited to sedans or extends to the 5-Series Touring.
There have been no reported cases of injuries, fatalities or crashes associated with the taillight issue. BMW will be issuing recall notices to affected owners in the coming weeks, asking them to report to dealers so that the bulb carriers on the taillights can be replaced. All repairs are, naturally, free of charge. Scroll down for the official recall notice from the National Highway Traffic Safety Administration.

2015 BMW i8 configurator is ready to show the future

Good news if you're one of the lucky few that can afford the new BMW i8. The high-performance hybrid's configurator has gone live on BMW USA's consumer website, meaning you can head in and customize till you drop.
If you've ever played with a BMW configurator, you'll instantly feel at home with the i8's. You have the choice of four trim packages (your author refuses to use BMW's pretentious "World" trim names), followed by wheel and exterior paint options. The interior choices are fixed to the trim level, so aside from trim, color and the choice of two wheel options, there isn't a lot to pick out on the i8.
Head on over and take a look.