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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW bringing X3 diesel, X5 PHEV concept to New York

We've seen the i3 and i8 plug-in vehicles at plenty of BMW auto show stands these past few years. At the upcoming New York International Auto Show, the automaker will spread out a bit by showing off both new diesel and plug-in hybrid SUVs. Bimmer will showcase its diesel-powered X3 vehicle, which starts sales this spring as a 2015 model, and a concept plug-in hybrid X5 SUV. There are lots of figures to digest for what will be called the X3 xDrive28d. The vehicle will be powered by a 2.0-liter four-cylinder twin-turbodiesel engine that will deliver 180 horsepower and 280 pound-feet of torque. Propelled in part by an eight-speed automatic transmission, the SUV will be able to go from 0 to 60 miles per hour in about eight seconds. It will be priced with an MSRP of $42,825, which is represents a $3,500 premium over the base X3. BMW hasn't made fuel efficiency figures available, but they should be a nice improvement over the base X3's 24 mile per gallon fuel-efficiency rating in the US. Bimmer is also supposed to bring the X5 eDrive concept plug-in hybrid stateside. We saw it in Frankfurt last fall and then in some on-the-road spy shots more recently. The SUV pairs a 245-horsepower four-cylinder gasoline engine with a 95-horsepower electric motor, and will be able to go as fast as 75 mph and as far as 20 miles on electric power alone. BMW says fuel efficiency will be about 62 miles per gallon, per the more lenient European Union test cycle. That's more than double the current diesel powered X5's 26 combined mpg rating handed out by the EPA. And the model's 0-60 time is less than seven seconds. If you'd like to know more, you can take the better part of the day and check out Bimmer's mighty long press release below. BMW X4 Sports Activity Coupe and M4 Convertible Make World Debut at 2014 New York International Auto Show New BMW 4 Series Gran Coupe and BMW ALPINA B6 xDrive Gran Coupe to make North American debuts Updated BMW X3 Sports Activity Vehicle also makes North American debut including first BMW Advanced Diesel X3 model for the US BMW Concept X5 eDrive showcases new dimension of BMW EfficientDynamics technology Woodcliff Lake, NJ – April 3 , 2014 6:00pm EDT/3:00pm PDT. . . The all-new BMW X4 Sports Activity Coupe as well as the BMW M4 Convertible make their world debuts at the 2014 New York International Auto Show. North American debuts include the all-new BMW 4 Series Gran Coupe as well as the BMW ALPINA B6 xDrive Gran Coupe.

BMW makes X7 in Spartanburg official

BMW has made it official - there will be a flagship crossover called X7, and it will be built right here in the US of A. The announcement was made today, confirming rumors of the new model at the Spartanburg, SC factory that broke earlier this week.
"Plant Spartanburg was built to enhance and expand the BMW lineup, underscoring the BMW Group commitment to the United States" said Dr. Norbert Reithofer, chairman of the BMW board of management in a statement. "In addition to the X3, X5, X6, and the new X4, we are today announcing another all-new, larger X model to be manufactured exclusively at this plant for our world markets: the X7."
BMW will spend $1 billion by 2016 upgrading its South Carolina factory, which already produces the X3, X5 and X6. The plant is currently capable of producing 300,000 units per year, but with the big investment from BMW, capacity will climb to 450,000 units. 800 jobs will be added as a result of the investment and new and upcoming models.