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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Rinspeed issues its Budii call for Geneva [w/video]

Of all the concepts prepared every year for the Geneva Motor Show, those made by Rinspeed are typically the most outlandish and forward-thinking. And this is the latest from Frank Rinderknecht and company. Though Rinspeed's been known to build entirely original vehicles from the ground up, it tends to base its creations on production models: Following the Tesla-based XchangE from last year, the Smart-based Dock+Go of 2012, the Fiat-based E2 from 2009 and the Lotus-based sQuba in 2007, the new Budii concept is based on the BMW i3. That means, of course, that it's powered by electricity, but the technology demonstrator is focused more on autonomous driving tech. The Budii incorporates a periscopic camera and laser scanner to map the terrain and the road ahead from above, and a drive-by-wire steering system that allows the steering wheel on an articulated column to be passed between driver and passenger or tucked out of the way to let the electronics take over. Once unburdened of the task of driving, the occupants can enjoy the proliferation of touchscreens, the "wellness shower" (whatever that is) installed in the headliner, the automatic watch-winder on the steering column and the interior accoutrements furnished by Mansory. The whole thing rides on a lowered suspension with 19-inch Borbet alloys, with a rainbow Knight Rider-style grille in the nose. But to appreciate the full scope of the consortium of suppliers that collaborated with Rinspeed to bring the Budii to life, you'll want to delve into the press release after the video below and scope out the dozens of high-resolution images in the slideshow above. 2015 Geneva Motor Show: Rinspeed "Budii" redefines human-machine interaction Reach out to robots The vision of autonomous driving will soon become reality and will fundamentally change the interaction of man and automobiles. While the research centers of the automotive industry are still feverishly working on the technical solutions, progressive thinkers such as the Swiss idea factory Rinspeed are already giving concrete thought to how automated private transport will transform the car and the man-machine system. Besides fundamental conceptual changes, this will also have to involve issues of ethics and society. In the past, the robots in the factories of this world merely assembled cars for people. In the new "Budii" concept car from Swiss automotive visionary Frank M.

BMW discussing supercar collaboration with McLaren

BMW is reportedly considering a new halo supercar. But rather than go it alone, word has it that the Bavarian automaker is discussing a potential partnership with McLaren to make the idea a reality. This according to Britain's Car magazine, which suggests that negotiations are well underway. The proposal would see the BMW supercar based on the same architecture that will to underpin Woking's P16 project that's set to replace current 650S. Rather than use the 3.8-liter twin-turbo V8 that McLaren developed together with Ricardo, the Bimmer version would use Munich's own engine: a 4.0-liter V8 with quad turbochargers – two conventional spools and two more electrically driven chargers. Their combined effect would net an expected 750 horsepower. Further differentiations on McLaren's carbon monocoque architecture for use in the BMW would include custom bodywork, aerodynamics, and interior fitments to include a unique instrument panel. Production, however, would be handled at the McLaren Production Centre in Woking, to the tune of several hundred units per year. The project would take the place of several aborted programs undertaken internally at BMW. One called for an entirely unique supercar developed in-house, referred to internally as the M100. When that project was aborted so that BMW could concentrate on the i sub-brand, BMW's own skunkworks shifted its focus to developing a more performance-focused version of the i8, known by some as the i8 CSi. When that project was canned as well, discussions with McLaren commenced. It wouldn't be the first time BMW would outsource development of its own supercar, or even the first time BMW would collaborate with McLaren on such a project. Initial development work on the original M1 in the 1970s was undertaken by Lamborghini before being taken in-house. And, of course, BMW provided the engine for the legendary McLaren F1. Meanwhile McLaren performed a similar function for Mercedes-Benz with the SLR, demonstrating Woking's experience in building flagship supercars for German automakers. This latest project could suffer the same fate as the M100 and i8 CSi programs. But if it is approved, it could yield both coupe and convertible versions, with the first slated to surface at the Frankfurt Motor Show in 2017 and reach dealerships in 2019.