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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW Vision Gran Turismo takes M235i Racing to the virtual extreme [w/videos]

Late last year, Mercedes-AMG worked up a concept car called the Vision Gran Turismo. It presented it at the Los Angeles Auto Show, but that wasn't the point: the point was that it would feature in Gran Turismo 6 on the PlayStation 3. It wasn't the first concept created specifically for the popular driving simulator - following similar projects by Citroën and Red Bull Racing - and as we reported just a month later, it wouldn't be the last. What we have here is the next.
Looking like an even more extreme version of the M235i Racing, the BMW Vision Gran Turismo concept builds on "the tradition of the successful BMW touring cars of the 1970s" in a heart-pumping, if unfortunately strictly virtual form. It's got more extreme aero than the aforementioned M235i Racing and a striking take on the M division's signature light blue, dark blue and red stripe over white livery.
Underneath the digital bonnet sits the same 3.0-liter inline six as the M235i, but pumping out a prodigious (if theoretical) 549 horsepower - far more than the 333 hp in the actual Racing version or the 320 hp in the roadgoing model. Of course BMW has given it an ideal 50:50 front-rear weight distribution and a curb weight of 2,600 lbs - nearly a thousand pounds less than the roadgoing M235i.

2013 BMW M3 Coupe Lime Rock Park Edition

Sic Transit Gloria
I like difficult cars. I like turbo "moments," dramatic weight distribution, low-grip, peaky power delivery, and overly quick steering, along with ultra-short wheelbases and any number of other non-racecar-perfect dynamic foibles. I love the newest generation of BMW cars and engines - all turbo'd up with tons of torque and power everywhere in the rev range, too. But what I think the enthusiast community will miss when this 2013 M3 Coupe becomes the 2014 M4 Coupe - replacing its idiosyncratic, small-displacement, revvy V8 for something like a triple-turbo, directly injected, inline six-cylinder powerhouse in the process - is the work it takes to drive the car fast and perfectly. Sometimes small flaws just make things better; my mistress' eyes are nothing like the sun, and all that.
The idea of this E92 M3 going away then, magnified by the loss of the M3 badge for the coupe, is at best bittersweet for me. This generation of M car is already surpassed in terms of raw thrills by the better-than-ever Mercedes-Benz C63, a car that doesn't ask its driver to sacrifice low-end grunt or the very latest in amenities in return for stellar backroad performance. Yet any time I've been lucky enough to lap a track in the M3, it has quickly become clear that the Bimmer is the better on-edge tool. With the freedom to wring the neck of the 4.0-liter V8 and room to exercise the lovely balance of the car, the E92 is hard to match (even six years after its debut).