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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW 1 Series GT morphs into production-spec 225i Active Tourer

Based on the effort - and money - BMW is spending to break off the coupes and convertibles in its lineup as even-numbered models (like the new 2 Series and 4 Series), we figured the production version of the 2012 Concept Active Tourer was a lock to wear the 1 Series GT name. These spy shots paint a different picture, however, as they show the car seemingly in full showroom-ready trim during a photo shoot, wearing the 225i name indicating that it will be in the 2 Series family.
While it's still very possible that this badging is the final bit of trickery for disguising the front-wheel-drive 1 Series GT, the hatchback itself appears to be the real deal. Aside from new fascias, a smaller grille and slightly different lights, the styling of this "225i" stayed pretty true to the Concept Active Tourer. Thanks to our long-lensed photographer, we also get a brief glimpse inside the hatchback, which reveals a two-tiered instrument panel layout including the free-standing navigation display that is similar to the concept car.
Regardless of what name this new model will wear, expect it to be unveiled at next year's Geneva Motor Show in March before arriving in the US sometime in 2015.