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Translogic 189: 2015 LA Auto Show

The LA Auto Show has become known for its green cars and concepts, and 2015 was no exception. Translogic host Jonathon Buckley gets all the details on BMW's 330e plug-in hybrid straight from BMW President of North America Ludwig Willisch. Then we get up-to-date on Honda's latest FCX Clarity hydrogen fuel cell car. We round out our tour with a stop at the Elio Motors booth for a look at their updated, three-wheel P5 concept and a chat with CEO Paul Elio. But first, we jump in a time machine at the Volvo booth to discuss Concept 26, an interpretation of how car interiors might evolve in the era of self-driving cars. "The reason why we talked about it as a time machine [is] because, really, Concept 26 is giving you back something that is so precious," explained Volvo senior director of design Tisha Johnson. "We're letting you delegate driving to the car, so that you can then have that time to yourself." Click here to learn more about our host, Jonathon Buckley.

BMW CS reinterpretation proves retro can be sexy [w/video]

Designer David Obendorfer doesn't work for BMW, but perhaps the German automaker should give him a call. His CS Vintage Concept shows a singular ability to understand the brand's classic style and reinterpret it for today. He isn't some amateur, either. Obendorfer has an industrial design degree and has been penning the interiors and exteriors of yachts from the Officina Italiana Design for five years, which counts luxury shipbuilders like Riva and Sanlorenzo among its clients. His website shows a real passion and knack for modernizing '60s and '70s European cars, too.
Obendorfer prefers to reimagine classic automotive styles. "Retro cars are not copies of their predecessors or renovated specimens, rather they are carefully studied reconsiderations, strongly rooted in contemporary style," he tells Autoblog. For the CS Vintage Concept, he worked to update the looks of the seminal BMW 2000CS and its E9 chassis while placing them on a modern platform. Obendorfer's inspiration comes from his belief that the later CS models' design is partially responsible for defining BMW styling, with its shark-nose front and four round headlights.
The CS Vintage Concept's shape starts with a jutting hood and a quartet of LED headlights, but the whole design really comes together in profile. The Hofmeister Kink at the rear pillar with the BMW Roundel is a nice nod to the originals, yet the proportions still find the perfect fusion of classic and modern. The interior is minimalist, with a vast expanse of wood for the dashboard at first glance, but the latter opens to expose the car's infotainment system.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.