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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

2016 BMW M3 gains new colors, LED taillights

The BMW 3 Series gets a few new models and some significant mechanical tweaks for its recently announced 2016 refresh. At the same time, the Bavarian brand is taking the opportunity to make some much more minor adjustments to the M3, too. BMW didn't mention the M3's changes in its announcement of the 3 Series refresh, but company spokesperson Hector Arellano-Belloc explained the updates to Autoblog. On the outside, the sport sedan now comes with full LED taillights, and the exterior is available with new colors from BMW Individual: Smoked Topaz Metallic and Champagne Quartz Metallic. The shades join Tanzanite Blue Metallic and Azurite Black Metallic from the brand's bespoke division. Under the hood, everything is the same with a twin-turbo, 3.0-liter inline-six engine making 425 horsepower and 406 pound-feet of torque. Inside, the M3 gains the improved navigation system from the 3 Series that features over-the-air map upgrades. There's more chrome trim around the interior, as well. "Given how new it is, the changes to the M3 are minimal," said Arellano-Belloc to Autoblog. However, the tweaks show that BMW is trying to keep the performance sedan at the top of its game.

Rolls-Royce Cullinan and BMW 8 Series spied south of Death Valley

Recently, we've stumbled upon a number of manufacturer prototypes running around. Usually, spy photographers sit and wait for hours with cameras primed in order to get a few shots of a car. We just got lucky. First, we caught the new Chevy Corvette ZR1 convertible during a Facebook Live video. A week or so later McGraw snapped a video of a ZR1 coupe cruising in his neck of the woods. Today, our ace photographer Drew Phillips caught a BMW test fleet filling up the new Rolls-Royce Cullinan and 8 Series coupe in Baker, Calif. Baker sits along Interstate 15, about halfway between Los Angeles and Las Vegas. It's just south of Death Valley, and, being late August, suggests that BMW was doing some hot weather testing. Drew was filling up his car when the fleet rolled in. There were at least two of the new king Rolls and a single 8 Series. Both cars were wearing a full swirl camouflage wrap. It's not an uncommon place to see prototypes. Still, seeing a whole fleet roll in is quite a sight. We've seen official photos of the Cullinan before, but these pictures give us our best view of the profile and rear we've had so far. From a distance, it looks like a high-riding version of the new Phantom with a hatch in place of the trunk. The taillights are obviously just filler units. Expect the final version to look very much like the squared off LED units on the Phantom. Likewise the interior and engine should be straight from the Phantom. That means a twin-turbocharged V12, though power is likely to be sent to all four wheels. We've seen the full BMW 8 Series concept a few times now. The proportions on the production car look the same, with a long hood and even longer wheelbase. The nose isn't quite as aggressive as the concept, but we expected the styling to be toned down to meet crash and safety standards. As for engines, look for six, eight and (hopefully) 12-cylinder power under the hood. A plug-in variant is also expected. Both cars have been in development for a long while, so look for full debuts sometime this auto show season. Maybe we'll happen upon some more test mules between now and then. Related Video: