2000 Bmw Z3 2.8i Convertible 2-door 2.8l on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Submit your questions for Autoblog Podcast #334 LIVE!

We're set to record Autoblog Podcast #334 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #334
2014 Mercedes Benz S Class

BMW i3 with range extender won't get all the EV tax benefits in NJ

Everyone loves that new-car smell, but not everyone loves that new-car tax. And whoever in New Jersey thought the extended-range version of the BMW i3 plug-in would be exempt from said tax was sorely mistaken, Green Car Reports says. To paraphrase the Garden State's favorite son, Bruce Springsteen, the first kick those drivers will take is when they hit the ground. BMW said last year that the BMW REx would qualify for new-car tax exemptions in New Jersey and in Washington State. The car's all-electric range was recently estimated at 72 miles and it has another 87 miles of gas-powered range-extended capability. Unfortunately, the range extender not only tacks on $3,850 to the car's sticker price but adds on almost that much again because New Jersey's seven-percent sales tax applies to all cars with any sort of gas-powered engine. BMW didn't respond to a request for comment about the New Jersey situation from AutoblogGreen. In other New Jersey electric vehicle news, the Consumer Affairs Committee of the New Jersey State Assembly will discuss the legality of Tesla selling directly to consumbers tomorrow. The extended-range i3 is involved in a different issue on the other side of the country. BMW said earlier this year that the REx would qualify for California's white zero-emission vehicle stickers that allow for solo access to high-occupancy vehicle (HOV) lanes. These unlimited white stickers can go on any EV, but the REx version only qualifies for the green stickers, which are designated for plug-in hybrids and extended-range plug-ins and the state has run out of those.