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BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

Apple Watch watches your BMW i3, i8

Apple unveiled details about its long-awaited Apple Watch yesterday and we now know that the $349, er, watch will be released to the public early next year. Amid the millions of features the watch has is the ability to provide real-time information on the battery charge level in a BMW i3 or i8 plug-in vehicle. The watches can also help locate the vehicles if, say, they're parked in a crowded lot. Because so many of us lose our Bimmers on a daily basis. BMW spokesman Dave Buchko confirmed the integration of the Bimmer-centric features on Apple Watch to AutoblogGreen, and noted that the product will let users monitor heating and air-conditioning as well as remotely unlocking the car. "This latest device has the potential to change how owners interact with their BMW, paving the way for a new level of personalization and immediacy," Buchko said. The new wrist-based connection allows for a nice bit of exposure for the German company's new i series. As of the end of last month, BMW had sold 2,082 i3 battery-electric vehicles in the US since starting domestic sales in May. It also sold nine of i8 plug-in hybrids in August, the first partial month for US sales.

BMW hires Ferrari chief engineer Fedeli

There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.