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BMW M235i in circuit scrap with legendary E46 M3 CSL

Earlier this month, we brought you news that BMW's one-year wonder, the 2011 1 Series M Coupe, is actually trading for more money today than it did when new. That sort of short-term appreciation is a major rarity with modern production cars, but apparently it's not the only BMW enthusiast coupe to enjoy far-above-average residual values. The not-for-North America 2004 M3 CSL, itself a single-year offering, apparently also fits that description, as we've just learned from Auto Express.
The M3 CSL ruled overseas BMW showrooms a decade ago, with just 1,400 examples built. Based on the well-regarded E46 M3, the rare two-door was relieved of extraneous bits for improved track work and driver fidelity, coming in at around 240 fewer pounds than a garden-variety M3. With carbon-fiber-reinforced plastic bodywork, thinner glass and a lot less sound insulation, the CSL was one of the more raucous cars of its day. Like the 1M Coupe, it was also one of the more connected cars of the era, with a retuned suspension, quicker steering, and a bit more power than its brethren.
As Auto Express points out, a good used one commands about the same money as a brand-new 2014 M235i - the closest thing BMW makes to a 1M Coupe today - which makes this video track battle an interesting new-versus-used showdown. According to AE, a well-sorted used M3 CSL will run UK consumers anywhere between £30,000 and £35,000 - roughly $50,000 to $59,000 US. That's a massive premium over the $10k-17k British buyers can expect to shell out for a comparable standard M3, similar to the story that plays out for the 1M versus lesser 1 Series variants.

BMW gearing up for Sochi Olympics with bobsled documentary [w/video]

BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.