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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW showcases M2, M4 with M Performance Parts at SEMA

The halls of the Las Vegas Convention Center may be filled this week primarily with customized automobiles from one side of the Pacific or another. But that's not to say that European automakers can't come out to play too. Take these two custom rides from BMW, for example. They're each based on Munich's latest performance coupes, but taken further with the addition of extra M Performance parts. The larger, more potent, and more thoroughly revised of the two is based on the M4. For the SEMA show, the Bavarian automaker has fitted it with a carbon aero kit including new front elements, diffuser, and spoiler, as well as wing mirror caps. The side sills are done in plastic, and the grilles have been blacked out. The whole thing rides on a lowered coilover suspension, and features a new two-mode stainless-steel exhaust system with titanium silencer and carbon tips. Meanwhile, the interior is trimmed out in carbon fiber and Alcantara with new a steering wheel, shifter, pedals, and LED door projectors. The SEMA show also presents BMW with the opportunity to present its first M Performance parts for the new M2 coupe. The smaller model has been decked out with new grilles, carbon rear spoiler and mirror caps, as well as new suspension components and exhaust. The interior has similarly been done up with new control surfaces, carbon accents and Alcantara trim. Related Video: BMW at SEMA 2015. 03.11.2015 The Speciality Equipment Market Association (SEMA) in Las Vegas (Nevada, USA) is regarded worldwide as the leading trade show for customisation and sports tuning. The new products presented at SEMA to trade experts influence the entire scene and set trends. At this year's SEMA show from November 3rd to 6th 2015, BMW presents a selection of distinctively sports-oriented BMW M Performance Parts to the trade fair audience. Located on the lower level of South Hall (Stand 40247), trade fair visitors will see a BMW M Performance modified BMW M4 Coupe as well as the first BMW M Performance Parts for the new BMW M2 Coupe. What is more, the new "M Performance" inscription in dynamic technical design is to be seen on selected parts. The inscription reflects the increased dynamic flair of BMW M Performance as well as underscoring the essential functional orientation of all BMW M Performance Parts. Evidence of this is also to be seen in the new, extremely sporty parts and components with which BMW has fitted the demonstration vehicle.

BMW i3 to start at $41,350*

With a week to go before the global debut of the BMW i3, BMW has announced pricing for its first-ever production electric vehicle. The all-electric version of the i3 goes on sale in the second quarter of next year with a starting price of $41,350 (*not including $925 for destination nor any applicable government tax credits).
Some of the pricing elements for the i3 that BMW continues to withhold are the cost of the model using a gasoline motorcycle engine as a range-extending generator, or that of the DC Fast Charge option. This latter feature will allow the i3's depleted lithium-ion battery pack to get an 80 percent charge in just 20 minutes; for comparison's sake, the DC quick charge feature is a $750 option on the 2014 Chevy Spark EV.
Sure, we've already driven the BMW i3, but the production version of the BMW EV - promising the interior space of a BMW 3 Series - will be unveiled next week at simultaneous ceremonies in New York, London and Beijing. Scroll down for BMW's brief press blast regarding its upcoming i3.