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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW Vision Gran Turismo takes M235i Racing to the virtual extreme [w/videos]

Late last year, Mercedes-AMG worked up a concept car called the Vision Gran Turismo. It presented it at the Los Angeles Auto Show, but that wasn't the point: the point was that it would feature in Gran Turismo 6 on the PlayStation 3. It wasn't the first concept created specifically for the popular driving simulator - following similar projects by Citroën and Red Bull Racing - and as we reported just a month later, it wouldn't be the last. What we have here is the next.
Looking like an even more extreme version of the M235i Racing, the BMW Vision Gran Turismo concept builds on "the tradition of the successful BMW touring cars of the 1970s" in a heart-pumping, if unfortunately strictly virtual form. It's got more extreme aero than the aforementioned M235i Racing and a striking take on the M division's signature light blue, dark blue and red stripe over white livery.
Underneath the digital bonnet sits the same 3.0-liter inline six as the M235i, but pumping out a prodigious (if theoretical) 549 horsepower - far more than the 333 hp in the actual Racing version or the 320 hp in the roadgoing model. Of course BMW has given it an ideal 50:50 front-rear weight distribution and a curb weight of 2,600 lbs - nearly a thousand pounds less than the roadgoing M235i.

BMW i5 could be a new kind of i PHEV

Just this month BMW North America CEO Ludwig Willisch made a point of saying "Not any time soon" to AutoblogGreen's question about the arrival of a BMW i5 - and that came after he clarified, in case we didn't know it, that no such model exists. But the rumors of its eventual appearance were swelled again by a report in Autobild that sticks more details and numbers on what could be the next offering in for the i brand. In February, Car magazine laid the i5 out as having a 245-horsepower four-cylinder engine in front, assisted by a 204-hp e-motor in the bow and a 90-hp e-motor in the stern, for about 544 total horsepower. Autobild claims the gas engine will have 218 hp, the front e-motor will have 150 hp and the rear will have 272 hp, for roughly 640 total horsepower. Where the two reports agree is that it - maybe called i5, maybe i7 - will be based on the China-market long-wheelbase 5 Series platform, it will incorporate cues from both the 7 Series and 6 Series Gran Coupe, and it will not be cheap: 100,000 euros ($105,686 US) is the estimate. The i8 starts at 130,000 euros in Germany. Weight for the i5 is figured to be around 3,300 pounds. Green Car Reports says what's important about the i5's drivetrain is that it's being maximized for electric running. Its evolution of the company's eDrive mechanicals will crank the ICE over only above 36 miles per hour, and even then, only in cases of "maximum power demand." Electric-only driving would offer a range of 78 miles, company officials suggesting that it could remain in that mode for "fully two-thirds of its usage cycle." Whenever a vehicle like this arrives, that is, which Autobild says could be in 2019.