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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

2016 BMW X1 will be second model on company's front-drive platform

BMW is putting a lot of its chips on the success of its forthcoming front-wheel drive models, and it's making a big bet on the company's future in hoping that customers will accept them. Its front-driving UKL platform is underpinning not just the current crop of Minis but a host of BMW vehicles too. The rollout starts with the 2 Series Active Tourer in Europe later this year. But the Bavarian brand confirms to Automotive News Europe that the next one is the X1 crossover, slated to come to Europe next June. It will also be joined by the X2 next summer, confirming earlier rumors about the fashionable CUV's existence.
As the previous spy photos suggest, the X1 is even smaller than the current model, and it supposedly uses the same crop of turbocharged 1.5-liter three-cylinder and 2.0-liter four-cylinder engines as Mini. But according to Automotive News Europe, the little guy is getting an extended, three-row version for the US, Russia and China. Like with the X4 or X6, the X2 shares most of the mechanical parts with its more conventional-looking sibling but features sleeker styling.
To make all of these UKL-based models possible, BMW is sharing development among them as much as is practical. According to Automotive News Europe, the next generations of the Mini Countryman, Clubman, X1 and X2 share the same electrical systems, drivetrains and more. Adding in the Active Tourer and still mysterious Family Active Sports Tourer to the mix, and the result is a big gamble that needs to go Bimmer's way.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."