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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

2014 BMW M235i is your Diet M4

Alongside its big brothers, the M3 and M4, the new M235i was rolled out by BMW at the Detroit Auto Show today as the sportiest member of the 2 Series range. The sharp two-door is the replacement for the current 1 Series, meaning the M235i is more or less the equivalent of the old 135is. Underhood sits BMW's venerable 3.0-liter, turbocharged inline six-cylinder engine, complete with 322 horsepower and 332 pound-feet of torque. Power is, naturally, sent to the rear wheels via either a six-speed manual or an eight-speed automatic, allowing the M235i to hit 62 miles per hour in 4.8 seconds when optioned with the automatic. Prices start at $43,100, meaning the M235i should give the $47,450 Mercedes-Benz CLA45 AMG a real challenge in terms of cluck for the buck, provided a second set of doors isn't needed. We've got a full gallery of live images from the floor of the 2014 Detroit Auto Show, along with the stock gallery and BMW's press release from our original post on the 2 Series. Scroll up for the former and down for the latter. The All-New BMW 2 Series Coupe A new dimension for The Ultimate Driving Machine Woodcliff Lake, N.J. – October 24, 2013 – 6:00pm EDT/3:00pm PDT. . . BMW today announced the introduction of an entirely new model series with the introduction of the all-new BMW 2 Series Coupe. This new take on The Ultimate Driving MachineTM will arrive in the US in the first quarter of 2014 as the 228i and the M235i. The BMW M235i, the first M Performance Automobile offered in the US, includes an impressive list of performance enhancing features. This successor to the successful 1 Series Coupe will continue the decades-long tradition of premium sub-compact coupes with impeccable driving dynamics when it makes its world debut at the North American International Auto Show in January 2014. The 2014 BMW 2 Series Coupe will be offered at a Manufacturer's Suggested Retail Price of $33,025 for the 228i and $44,025 for the M235i, including $925 destination and handling.