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BMW i8 will be first production car to use Gorilla Glass

What do smartphones and the BMW i8 have in common? Glass. Scratch-resistant Gorilla Glass, that is. The i8 will be the first production car to use the chemically hardened material, which is more durable, lighter and provides more sound deadening than conventional laminated automotive glass. We thought it would be a natural replacement for windshields, but, according to Autoweek, BMW said it will be used for the rear window for sound deadening purposes. The Gorilla Glass will still be laminated, with two 0.7mm thick layers of it sandwiching an acoustic sheet, reports Autoevolution.
BMW reportedly claims the i8 will weigh less than 3,285 pounds, and to offset the heavy hybrid powertrain to reach that goal the automaker has implemented lightweight materials normally not found in mass-production automobiles. With a carbon fiber reinforced plastic (CFRP) monocoque used for both the (relatively) pedestrian i3 and the upscale i8, it's not surprising BMW was also the first to jump onto Gorilla Glass, especially given the timing of a report that a high-end automaker would introduce it within the year.
Be sure to check out our First Drive review of the i8 to see if BMW's newest sports car is living up to the hype.

BMW i3 called 'most revolutionary car' since Ford Model T

The Ultimate Driving Machine, or at least one of them, may also be the Ultimate Engineering Success. Consultant Munro & Associates, which specializes in automotive tear-down analysis, pretty much said as much when taking an under-the-skin look at the BMW i3 plug-in. In short, the firm liked what it saw. Presenting at Detroit's Plastic's in Automotive conference this week, Munro CEO Sandy Munro called BMW's first mast-produced plug-in model the most revolutionary car "since Henry Ford's Model T." The car earned big points for its substantial uses of materials that are both lightweight (key for any plug-in's range) and recyclable. BMW has touted these advantages all along. In late 2013, the German automaker went as far as saying its use of carbon fiber reinforced plastic (CFRP) would reduce customer costs related to both repair and insurance. The i3 went on sale in the US last May and, by the end of the year, moved more than 6,000 units here. It sold almost 17,800 The i3 last November also was named the Green Car of the Year at the Los Angeles Auto Show, beating out models such as the compressed-natural-gas-powered Chevrolet Impala B-Fuel and the Audi A3 TDI diesel. Munro made news earlier this week when it offered a free i3 for anyone who bought the master- or OEM-level version of the report, though the report isn't cheap and that offered disappeared once Munro made his presentation. Check out Munro & Associates' press release below. Munro Discusses Groundbreaking Technology Finds from BMW i3 Teardown at Plastics in Automotive Conference; Offers New BMW i3 for Purchasers of Master-level Report DETROIT, Jan. 14, 2015 /PRNewswire/ -- During today's Plastics in Automotive Conference in Detroit, Sandy Munro, CEO of Munro & Associates, Inc., discussed – for the first time publicly – his consulting firm's findings from its extensive deep-dive teardown, costing and benchmark study of the BMW i3 urban electric car. During his presentation, "Deconstructing the BMW i3: Groundbreaking Technology and the Composite Car," Munro discussed the carbon fiber life module, polymer components, recyclability and safety of what he considers to be "the most revolutionary car in terms of creative engineering and manufacturing since Henry Ford's Model T." During the presentation, Munro focused on four crucial aspects of the BMW i3: the manufacturing of its carbon fiber life module; its polymer components; recyclability; and safety.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."