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Auto blog

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Motorweek remembers the Bimmers that made us all fall in love

The enthusiast's tied-in-knots relationship with BMW makes the Bavarians one of those brands especially ripe for nostalgic flights. That's why as soon as we saw the opening shot of Motorweek's review of the 1986 BMW 325e and a 635Csi, we let out a long sigh and thought, "Ahhhhh, I remember those days..." The two red barons were the new entries for the year, the 325e offering a couple of extra doors for the first time, the 635CSi rounding up the powerplant's displacement compared to the 633CSi that preceded it. The inline six-cylinder in the current 335i sedan gets on with 300 horsepower; 28 years ago, the 325e made do with a 2.7-liter inline six offering 121 hp, taking 9.3 seconds to get to 60 miles per hour from a standstill. That's four seconds more than today. Those willing to pay $41,000 for the 635CSi got a 3.4-liter inline six with 182 hp, and Motorweek praised it as a "confident handling car that does feel big and clumsy at times." The more things change, you know... Check out the video for a reminder of how BMW got to be what it is, and to hear the most unusual use of the word "oriental" we've heard in a while. News Source: MotorWeek via YouTube BMW Coupe Luxury Classics Videos Sedan

Popular Science magazine's Best Of What's New 2012 all ate up with cars

Popular Science has named the winners in its Best of What's New awards, the victors coming in the categories of aerospace, automotive, engineering, entertainment, gadgets, green, hardware, health, home, recreation, security and software. The automotive category did not go wanting for lauded advancements:
Tesla Model S: the Grand Award winner for being "the standard by which all future electric vehicles will be measured."
BMW 328i: it's 2.0-liter turbocharged four-cylinder gets called out for being more powerful and frugal than the six-cylinder it replaces.