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Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.

EVO takes flight in BMW's sultry i8

Electric cars and hybrids are here to stay, much to the apparent dismay of some auto enthusiasts, but that doesn't mean they have to represent the death of enjoyable driving. Granted, the initial run of hybrids in the US like the Honda Insight and Toyota Prius weren't exactly tailor-made for aggressive folks behind the wheel, but things are clearly changing. In its latest video, Evo takes a look at three examples from Europe's new crop of electrified vehicles to show that the future of fun motoring is safe and sound.
Evo editor Henry Catchpole kicks things off with one of the most bizarre EVs of the bunch, the tiny Renault Twizy. Its low power and 50-mile-per-hour top speed might make it miles away from a hot hatch, but there's still fun to be had in extracting the most from this little city car. Next up is the Audi A3 E-Tron, which isn't technically available yet. It's a step in the right direction of eventually creating an affordable, fun-to-drive hybrid hot hatch.
However, the main event is Catchpole getting some seat time in the BMW i8. The Bimmer can really fly -literally in this case - and the butterfly-door coupe offers a clear look at the prospects for electrified sports cars. It might not have the power of hybrid supercar contemporaries like the LaFerrari or Porsche 918 Spyder, but the BMW doesn't cost nearly as much, either. See? Improved efficiency doesn't have to mean boring.

BMW i3 to be priced around $40,000

According to Automotive News, the BMW i3 electric hatchback will likely be priced around $40,000, or similar to that of a well-equipped 3 Series sedan, when it goes on sale later this year. This information was revealed during an interview where AN spoke to Ludwig Willisch, CEO of BMW North America. The i3 will likely qualify for a $7,500 tax credit from the US federal government, though AN reports that a BMW spokesperson could not confirm this just yet.
In addition to the all-electric i3, BMW will offer a range-extended version that uses a 0.65-liter two-cylinder motorcycle engine and auxiliary generator to charge the car's battery on the go. Automotive News says pricing for this model is still unclear, as is whether or not the range-extended i3 will be eligible for the $7,500 tax credit. Of course, buyers needing a vehicle for longer trips will be able to borrow one from the automaker.
Automotive News also reports that the majority of BMW's 338 dealers in the United States will be able to sell the i3, as well as the upcoming i8 hybrid sports car. Dealerships have until June of this year to opt out of this program, however.