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Daimler, BMW partnering up on wireless charging

Plug-in vehicle advocates can get all warm and fuzzy about two Germany heavyweight automakers getting together for the sake of wireless charging. That's because Mercedes-Benz parent Daimler and BMW will work together to speed up development of a wireless charging system. While not a ton of details were divulged, we can still rejoice. Daimler says the system will consist of an on-board coil and another coil that can be placed within the garage floor or someplace similarly stationary. The system will charge at 3.6 kilowatts and with 90 percent efficiency. No details were released about the system's price or when it would be available, but Daimler shouldn't wait too long, since other OEMs are already talking about their own wireless charging systems. Daimler obviously has some skin in the game here, since Mercedes-Benz will start sales of its S500 plug-in hybrid in September. That model, which was first shown off last August at the Frankfurt Auto Show, can go as far as 20 miles on electric power alone and will get fuel economy of about 84 miles per gallon equivalent. And it's easy to imagine an i3 or i8 driver getting a kick out of never needing to touch a cord. This spring, reports sprung up that fellow German automaker Volkswagen was preparing a wireless charging option for its electric vehicles as soon as 2017. You can check out Daimler's press release below. Wireless charging of electric drive and plug-in hybrid vehicles: PLUG IN HYBRID - unplugged One of the next steps on the way to perfect electric drive and plug-in hybrid vehicles is wireless charging. Daimler and BMW have now agreed on jointly developing and implementing one common technology. Wireless charging of the battery will make the handling of electric drive and plug-in hybrid vehicles even easier. Mercedes-Benz will commence fleet testing of this "unplugged" technology with the S 500 Plug in HYBRID soon, in order to develop a real S-Class solution in recharging the high voltage battery in terms of comfort and ease of operating in the near future. The system consists of two components: a secondary coil integrated into the under tray of the car and a primary coil integrated into a floor plate that can be placed on a garage floor for instance. Electrical energy is transmitted contact-free without the need for a cable, at a power rate of 3.6 kW and with a degree of efficiency of 90%.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.

Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.