2009 Bmw X5 on 2040-cars

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BMW crushing ActiveE EVs, saving all batteries

It's unlikely to spark a movement and a movie, the way a certain EV1 did a decade ago, but anyone who's seen Who Killed The Electric Car? will likely cringe at this bit of news. Despite the fact that crushing and recycling old vehicles is standard operating procedure in the auto industry, when EVs are involved, it's always a touchy subject. The next phase will see "all of the lithium-ion batteries being repurposed for Battery Second Life research projects." So, what's the news? Well, the image you see above, which comes from the spotting of 16 smashed BMW ActiveE EVs on flatbed trailers on California Route 91 near Los Angeles, CA. EV advocate Chelsea Sexton told Green Car Reports, "It's all very deja vu, right down to [BMW's] DriveNow promotion as a don't-look-behind-the-curtain distraction – recall GM touting EV1s being donated to museums and universities? – and VINs spray painted on the sides, allowing former drivers to identify their own cars." BMW's take on this is that the ActiveEs were always meant to have a limited lifespan, and their time has come. As spokesman Dave Buchko tells AutoblogGreen, "The learning begun with the ActiveE will transition to the next phase with all of the lithium-ion batteries being repurposed for Battery Second Life research projects." (You can read his full statement below.) Originally, there were 700 ActiveEs leased to Electronauts (give or take). Yahoo! Autos points out that the ActiveEs were originally imported into the US as "pre-production" cars, which means they can't be sold, they can only be used for carsharing projects or re-leased. Eighty of those ActiveEs recently found a second life as vehicles in BMW's DriveNow carsharing fleet in San Francisco (bringing the total of ActiveEs in the program to 150) and "some have also been returned to Munich for additional research markets," Buchko said. The big picture here is that no one should be sad to see these cars go. Yes, they may have had some life left in them, but the rules say their time is done and everything is being done to crush responsibly in accordance with the law. Like Plug In Cars says, we're in a completely different era now than we were when GM crushed all those EV1s a decade ago. Instead of marking the end of a plug-in vehicle program, sending the ActiveEs away to be recycled is a symbol of the evolution and growth of BMW's i Project.

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

2015 BMW i8 sets everyone's tongues wagging in Northern Michigan

Like few other cars we can remember, people want to talk about the 2015 BMW i8. Drive one, and you'll soon find out what we mean. They stop you at gas stations. They accost you in Walgreen's parking lots. They stream out of neighborhood bars, beers in hand.
At least, that was our experience this week during Autoblog's Technology of the Year testing. We had the pleasure of driving the plug-in hybrid BMW sports car up to and around Petoskey, MI, a resort town where seeing such exotics is rare enough, let alone in the off season. It made for some interesting conversations - so we began writing down some of the comments the butterfly-doored coupe inspired. Here's a sampling:
"Wanna race for pinks? I'll go easy on you." - Acne-covered teenage pizza delivery driver in a sad-looking Ford Taurus parked at a Valero gas station near Grayling (which incidentally didn't actually have gas).