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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Is BMW ready to increase i8 production?

The BMW i8 plug-in hybrid is really fast. But the car is getting to customers really slowly. The German automaker might be doing something about that. Bimmer executive Ian Robertson, speaking with reports at the Los Angeles Auto Show this week, commented on the high demand for the super-PHEV and said the company may step up production in Germany, Automotive News Europe says. That's because the wait list for the i8 is approaching 18 months in some global markets. And Robertson would like to get that timeframe down to about six months. No details were disclosed about how fast the i8 is being produced or how much faster that production rate may get. The i8, which retails for about $135,000, started sales in Europe in June and in the US two months later. As for the smaller, slower i3 electric vehicle, BMW is making about 2,000 units a month, and wait lists are down to about four months. Part of the reason for that is because BMW shifted distribution rates for that model towards the US to meet higher-than-expected demand from stateside consumers and slow German sales. Through the end of October in the US, BMW had sold almost 4,300 i3 vehicles and 271 i8 models, including 204 i8 units last month alone.