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BMW and Samsung enter expanded battery agreement [w/video]

What's good for the goose is good for the gander. In this case, the goose is BMW and the gander is Samsung. And their five-year plan has worked out well. The German automaker this week expanded its current agreement with the South Korean battery-making giant. BMW and Samsung SDI reached a memorandum of understanding for Samsung to keep making batteries for BMW's growing stable of i3 battery-electric and i8 plug-in hybrids as well as yet-to-be revealed hybrid models. No dollar amount or new time frame was revealed, but with BMW already moving about 5,400 i3 vehicles during the first six months of the year, there should be a substantial amount of funds changing hands. BMW started working with Samsung in 2009 when it began buying batteries for its Megacity electric vehicle from SB LiMotive, a 50-50 joint-venture between Samsung SDI and Bosch. Things have been looking up for Samsung since last August, when Tesla Motors decided to diversify its battery supply chain by branching out beyond Panasonic and buying some of its lithium-ion batteries from Samsung. Feel free to check out the Samsung-Bimmer press release, along with a video report, below. BMW Group and Samsung SDI expand partnership BMW Group and Samsung SDI expand partnership: Signing of a memorandum of understanding for delivery of further battery cells in signing of MoU for delivery of further battery cells Seoul. The BMW Group and Samsung SDI plan to expand their supply relationship for battery cells for electro-mobility. The two companies signed a memorandum of understanding (MoU) to this effect today in Seoul. Samsung SDI will supply the BMW Group with battery cells for the BMW i3, BMW i8 and additional hybrid models over the coming years. The most important elements of the agreement are the increase in quantities delivered over the medium term, in response to growing demand for electro-mobility, and further technological development of battery cells. Dr. Klaus Draeger, member of the Board of Management of BMW AG, responsible for Purchasing and Supplier Network: "Our partnership with Samsung SDI is a good example of successful Korean-German cooperation on innovative technologies. The battery is a key component in every electric vehicle – since it basically determines the range and performance capabilities of the car.

BMW Vision Future Luxury Concept is bold and beautiful in Beijing

BMW officially unveiled the Vision Future Luxury Concept today (or is it tomorrow?) at the 2014 Beijing Motor Show, giving the world's media an in-the-flesh look at not only a future design theme for the brand, but a rumored flagship model.
This is a looker in person, thanks to its Pininfarina Gran Lusso Coupe-inspired design, and it's not too difficult to imagine it in production car form, with smaller wheels, larger mirrors and the other minor transformations that take place from drawing board, to auto show and, finally, to assembly line. In general, it seems like there are more than a few parts of this vehicle that are ready for production.
We didn't talk about it in our initial post, but it bears mentioning that this particular concept is wearing an eDrive badge on its backside, indicating that under the Vision Future Luxury's long hood is some form of plug-in-hybrid propulsion. It's anyone's guess as to what engine, battery and motor combinations BMW is playing with, although it does seem questionable whether BMW would launch a PHEV flagship to do battle with a top-rung variant of the Mercedes-Benz S-Class (which will likely use V12 power).

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.