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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW brings first diesel 7 Series to US with $82,500* 740Ld xDrive

After almost 40 years on the market, there are probably few things the BMW 7 Series hasn't offered, but when it comes to the US market, one of those things just happens to be a diesel engine. That is all about to change, however, as BMW announced that it will unveil the 2014 740Ld xDrive at the Chicago Auto Show before sales commence later in the spring.
Offered only on long-wheelbase models with standard all-wheel drive, the new diesel 7 is powered by BMW's 3.0-liter inline-six producing 255 horsepower and a stout 413 pound-feet of torque peaking between 1,500 and 3,000 rpm. While BMW has yet to release any type of fuel economy figures, it did say that its diesel technology is usually good for an improvement of 25 to 30 percent over the gas models - just for fun, that means that the 740 Ld xDrive could get as much as 24.7 miles per gallon in the city and 36.4 mpg on the highway, but that's just doing the math and there is nothing official behind those numbers. Acceleration will take a little longer than in the 740Li xDrive (shown above) with BMW stating 6.1 seconds from 0-60 compared to 5.4 seconds for the gas model.
Another small increase over the gas version will be in price, with the 740Ld xDrive getting a starting MSRP of $82,500 (*not including $925 for destination), which is just a $1,500 bump over the 740Li xDrive. For comparison, the Audi A8L TDI starts at $78,800, while the previous-gen Mercedes S350 Bluetec was priced at $93,000. Scroll down for more info on the new diesel-powered 7 Series, and stay tuned to our live coverage from Chicago in a couple weeks as we'll have live images and hopefully more info.

BMW working on 'FAST' CUV to slot between X1 and 2 Series

Our spy shooters have caught a new FAST BMW testing that's rumored to hit the market in late 2015. Sadly, the word fast in that last sentence isn't describing the car's performance; instead it's an acronym that stands for Family Active Sports Tourer. Talk about a case of false advertising.
Despite it's speedy name, the FAST doesn't look ready to set any Nürburgring lap records. It rides on BMW's modular, front-wheel drive UKL platform that underpins the current generation Mini Cooper, upcoming 2 Series Active Tourer and next X1. According to our spies, its design is supposed to blend the looks of a wagon and a CUV on the outside with a large, useful interior. Conceivably, it could be offered with the hybrid system from the 2 Series, as well.
The new prototype definitely shares the styling of its front-wheel-drive BMW siblings. Up to the A-pillar, it looks pretty similar to what we know about the future X1. But the FAST has a more arched profile and lower ride height compared to the crossover's chunkier, more conventional design.