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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW 1 Series sedan prepares to fight Mercedes CLA, Audi A3

The entry-level premium sedan segment is pretty hot right now, with the Audi A3 and Mercedes-Benz CLA-Class doing well for their respective automakers here in the US. Of course, BMW has its 2 Series, but that's currently only available as a coupe, with a convertible bodystyle forthcoming. That all looks to change, however, as our spies recently caught BMW testing a four-door 1 Series sedan that seems to have the A3 and CLA clear in its sight.
BMW's entry-level four-door is expected to ride on the same front-wheel-drive UKL platform that we recently spied in Mini Countryman form. We're pretty sure this thing will launch under the 1 Series line (odds for sedans and wagons, evens for coupes and convertibles), but it's anyone's guess with BMW - after all, the five-door, front-drive Active Tourer wears a 2 Series nameplate.
Look for the 1 Series sedan to launch sometime in 2016 as a 2017 model. Better late than never in the entry-lux segment, we suppose.

Police arrest 'Fastest Lap Around Manhattan' driver [w/video]

Don't speed. Don't drive recklessly. Don't try to break the unofficial record for a lap of Manhattan. And if you go against this reasonable advice, do not, under any circumstances, record it and post the video on YouTube. If you do, you'll end up like Christopher Adam Tang - under arrest and facing a bevy of charges relating to the video.
Tang posted the video, which showed him lapping Manhattan in 24 minutes last Wednesday, and it quickly went viral. Now Tang, who went by the online moniker AfroDuck, is in cuffs. According to a local CBS affiliate, he was picked up at his home on Wednesday evening by police, who also seized the car used in the video, a 2006 BMW Z4.
What isn't clear is how Tang was caught. His video seems carefully done in that there are no outwardly visible signs that point to him, while the video itself is clearly sped up. While the NYPD hasn't come out and said that Tang was caught due to its extensive surveillance systems around the city, police commissioner Ray Kelly did point out that the new systems "will assist in this type of investigation." Let that serve as a warning to anyone that tries to break the 24-minute barrier. Scroll down to watch the full video.