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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

BMW planning plug-in hybrid versions of core models

To the casual observer, there's a sort of schism in the world of fuel sipping. The Japanese, Koreans and Americans have embraced electrification by way of hybrid powertrains, while our German friends lean towards diesel technology. BMW is actively pushing to change that impression, as it's announced that it will take a break from niche-busting MPVs and lifted, four-door coupes to produce plug-in hybrid versions of some of its "core-brand" models. This charge will be led by a 3 Series eDrive, whose innards are shown above, with BMW fitting a version of its turbocharged four-cylinder and an electric motor to its popular sedan. This, it should be noted, is quite a departure from the ActiveHybrid 3, which relies on a thirstier 3.0-liter, turbocharged six-cylinder. More specific details, such as the total system output, the electric range of the plug-in system or the amount of time it will take to charge, aren't yet available. BMW has, however, said the eDrive 3's systems are "directly based" on those used in the i3 and i8, and that includes larger components, like the lithium-ion battery and electric motor. "All BMW Group models benefit from BMW i. The fundamental technology involved in battery cells, electric motors and the power electronics will be used in our upcoming plug-in hybrid models," said BMW board member Herbert Diess. "When it comes to the electrification of the drivetrain, we are deliberately developing a wide-ranging expertise in order to offer our customers worldwide the ideal solution." BMW will unveil a prototype of the 3 Series eDrive in Miramas, France, although it's not clear when either it, or the X5 eDrive the company mentioned in its attached press release, will arrive to market. New generation of plug-in hybrid models Munich/Miramas. The BMW Group is preparing to follow up its innovative and revolutionary BMW i models with plug-in hybrid versions of the core-brand models. In Miramas, France, it will present a BMW 3 Series plug-in hybrid prototype and a new generation of hybrid vehicle concepts incorporating technology already used in BMW i models. Long term, the BMW Group is planning to offer plug-in hybrid versions of all its core-brand models. Herbert Diess, Member of the Board of Management BMW AG, Development, said: "All BMW Group models benefit from BMW i. The fundamental technology involved in battery cells, electric motors and the power electronics will be used in our upcoming plug-in hybrid models.

BMW discussing supercar collaboration with McLaren

BMW is reportedly considering a new halo supercar. But rather than go it alone, word has it that the Bavarian automaker is discussing a potential partnership with McLaren to make the idea a reality. This according to Britain's Car magazine, which suggests that negotiations are well underway. The proposal would see the BMW supercar based on the same architecture that will to underpin Woking's P16 project that's set to replace current 650S. Rather than use the 3.8-liter twin-turbo V8 that McLaren developed together with Ricardo, the Bimmer version would use Munich's own engine: a 4.0-liter V8 with quad turbochargers – two conventional spools and two more electrically driven chargers. Their combined effect would net an expected 750 horsepower. Further differentiations on McLaren's carbon monocoque architecture for use in the BMW would include custom bodywork, aerodynamics, and interior fitments to include a unique instrument panel. Production, however, would be handled at the McLaren Production Centre in Woking, to the tune of several hundred units per year. The project would take the place of several aborted programs undertaken internally at BMW. One called for an entirely unique supercar developed in-house, referred to internally as the M100. When that project was aborted so that BMW could concentrate on the i sub-brand, BMW's own skunkworks shifted its focus to developing a more performance-focused version of the i8, known by some as the i8 CSi. When that project was canned as well, discussions with McLaren commenced. It wouldn't be the first time BMW would outsource development of its own supercar, or even the first time BMW would collaborate with McLaren on such a project. Initial development work on the original M1 in the 1970s was undertaken by Lamborghini before being taken in-house. And, of course, BMW provided the engine for the legendary McLaren F1. Meanwhile McLaren performed a similar function for Mercedes-Benz with the SLR, demonstrating Woking's experience in building flagship supercars for German automakers. This latest project could suffer the same fate as the M100 and i8 CSi programs. But if it is approved, it could yield both coupe and convertible versions, with the first slated to surface at the Frankfurt Motor Show in 2017 and reach dealerships in 2019.