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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Jeep Grand Cherokee, BMW i8, Ford F-150 win 2015 Green Car Awards in DC [w/video]

There were three shiny trophies handed out at the Washington Auto Show last week by Green Car Journal, and they went to three different examples of what "green" means in the automotive industry today. The Jeep Grand Cherokee EcoDiesel won the award for the 2015 Green SUV of the Year, the BMW i8 was named the 2015 Luxury Green Car of the Year and the Ford F-150 took the 2015 Green Car Technology Award honor. There is a case to be made that the aluminum body of the new Ford truck will make a bigger impact in the overall fuel usage in the US than almost any other vehicle, given the numbers of F-150s that Ford sells each year. The B20 biodiesel-capable Jeep gets up to 30 miles per gallon on the highway. And the i8 puts all sorts of new, fuel-saving technologies into an attractive package. Looking over the winners, and the list of finalists you can see in our photo gallery, and you can see that the definition of green is expanding every year. You can watch Green Car Journal editor Ron Cogan hand out the 2015 awards in the video below and we'll for sure be paying attention to what wins next year. 2015 Luxury Green Car of the Year, Green SUV of the Year and Green Car Technology Winners Announced WASHINGTON, Jan. 22, 2015 /PRNewswire/ -- Green Car Journal has named the Jeep Grand Cherokee EcoDiesel its 2015 Green SUV of the Year™ and the BMW i8 its 2015 Luxury Green Car of the Year™, with the aluminum-bodied Ford F-150 earning the magazine's 2015 Green Car Technology Award™. Winners were determined by a jury of Green Car Journal editors and automotive experts. The prestigious awards were announced in Washington, D.C. today at a Green Car Awards™ press conference held during the Washington Auto Show's Public Policy Day at the Washington Convention Center. "These are truly commendable vehicles representing the 'best-of-the-best' in so many ways," said Ron Cogan, editor and publisher of the Green Car Journal and CarsOfChange.com. "The auto industry's very early focus on small cars and efficiency-for-environment tradeoffs has evolved to now include a more dynamic field of 'greener' models in all vehicle classes. Those wanting greater efficiency or better environmental performance are no longer constrained by limited choices or vehicle types that fall outside their top purchase preferences.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.