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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

2015 BMW 4 Series Gran Coupe

It's hard to say what a coupe is anymore. Is it merely a car with two doors? Does it have to have an arching roofline? Do frameless windows count for anything? Can a five-door hatchback or even an SUV be a coupe? At some point in the last few years, nearly everything we thought made a coupe a coupe has been challenged by something that calls itself a coupe, but to most people isn't. Our friends at BMW have led most of this line of questioning.
The new 2015 BMW 4 Series Gran Coupe is one of the latest Bimmers to challenge the moniker (which also challenges the idea of "Gran," for that matter), and unlike some of its other "coupe" variations - we're looking at you, X6 - this one is a pretty one. The 4 Series Gran Coupe is essentially a four-door version of the 4 Series, which is itself a two-door version of the 3 Series. Huh? Wouldn't that simply make it another 3 Series? Of course, but this one is prettier, as it uses the 4's sexier body styling, with its lower nose, wider-looking stance and edgier lighting graphics. It is also technically a five-door hatchback, not a sedan per se, and it utilizes frameless side door glass, which apparently does count for something in BMW coupe-land. Significantly, the 4 Gran Coupe's wheelbase is identical to the two-door; if it was longer - as is the case with the 3 Series and 5 Series hatchbacks - that might make it a "Gran Turismo." Confused yet?
We recently got our first chance to drive the 4 Series Gran Coupe at a press launch in Spain, and while the only version we were given was a rear-drive 428i Gran Coupe with the M Sport contents, the harrowing roads around Bilbao gave us a good idea of what this car is all about from a driving dynamics standpoint. Here's some of what we found:

BMW jazzes up the Z4 with Pure Fusion Design package

While the new M3 sedan and M4 coupe may be the big news, they're not the only things that BMW has in the cooker. The Bavarian automaker has just announced a new special edition that serves to highlight the Z4 roadster.
Called the Pure Fusion Design package, the specially-equipped Z4 incorporates Nappa leather trim in ivory with brown stitching covering the seats, armrests and door panels. The lower dashboard is done up to match in white, with brown-accented black leather upper dash, window sills, sun visors and instrument surround. A brown leather line accents the interior, with Fineline wood trim.
BMW is offering the Z4 Pure Fusion Design in the unique shade of sparkling brown metallic pictured here, along with other available colors, and customers can combine the package with the M Sport pack as well. Scroll down for the full press release.